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Celebrated British chef Gordon Ramsay introduces his first-ever frozen food collection, exclusively available at Walmart. This new venture offers affordable gourmet meals, replicating flavors from his renowned restaurants.
Gordon Ramsay and Walmart signed a partnership deal for the exclusive sale of the new products. This means that the consumers will not find the famous chef's frozen food line in other well-known retail chains in the United States, such as Costco, Kroger, or Target.
The Street noted that these major discount retailers likely wish they had secured the deal with Ramsay first. This is because not only would they have been the "exclusive" seller of the celebrated chef's new products that are likely to become hits, but having a celebrity name attached to their brand will surely help them attract more customers and gain more sales.
Moreover, with the availability of these new frozen products, people are likely to buy them since they do not have to spend more to visit any of Gordon Ramsay's restaurants, where the menus are pricey. In contrast, the frozen meals readily available at any Walmart store will allow customers to taste Ramsay's cooking without breaking the bank.
Per Parade, Gordon Ramsay launched eight frozen meals that are now up for sale at Walmart outlets nationwide. Each pack retails for $5.94 and up. Customers need to reheat them in the oven, and they can enjoy an array of Italian or European cuisines.
Some of the Gordon Ramsay frozen meals to buy are bolognese lasagna, mushroom risotto, four cheese macaroni, fish and chips, slow-roasted beef, shepherd's pie, lemon caper chicken, and chicken pot pie.
"I am elated to bring my favorite dishes into homes across the country," Ramsay commented for the release of his frozen meals at Walmart. "It thrills me that these dishes are so widely available for anyone to experience, and I hope they inspire the home chef in everyone."
Photo by: Fabio Bracht/Unsplash
