Gap teams up with Walmart to launch home decors and essentials line
Gap will be launching its line of home decors and home essentials next month. Based on the reports, the popular clothing brand has partnered with Walmart for this new business venture.
What Gap’s home line brand is offering
The Gap-branded bath sets, bedding and home decors will debut via the company’s new label called Gap Home. CNN Business reported the store will offer more than 400 items and included in the collection are products made with recycled materials and organic cotton.
Customers can purchase these Gap new products for homes starting June 24. These will be exclusively sold via Walmart.com.
The new home line was created in an effort to revive Gap’s decor business and turn the company around under the leadership of Sonia Syngal, the company’s new CEO, who was appointed just last year. The debut of Gap Home is also part of the goal for the firm to expand and grow in new areas.
It can be recalled that Gap dived into the home category in May of last year by signing a deal with licensing firm IMG. The agreement includes an expansion into home decor, furniture and textiles.
“Gap Home was the first foray into those new areas,” Gap Brand global head, Mark Breitbard, told CNN. "It's breaking new ground for us. We want to learn fast and think big."
The Gap deal with Walmart
Breitbard said that Gap and Walmart inked a multi-year partnership contract. He explained that with the latter being America’s largest retailers, they are confident that the collaboration will help the company gain more customers.
"When you look at the scale that Walmart has, a key part of this [deal] is that it's a way to bring new customers to the Gap brand,” he said. “So scaling through Walmart, which already has expertise in home, is a slam dunk."
For Walmart, the partnership with Gap will allow it to become more competitive in the home business since it will be the exclusive outlet of Gap Home products. CNBC reported that prices for the new Gap Home items will range from $16 for a pillow to $65 for a reversible comforter set.