São Paulo Governor Tarcísio de Freitas publicly confirmed on Monday that he will support Brazilian Senator Flávio Bolsonaro in a potential presidential bid next year, ending several days of speculation. Speaking to reporters, Freitas emphasized his loyalty to former President Jair Bolsonaro, stating that Flávio “can count on us,” a declaration that immediately intensified political discussions ahead of the 2026 election.
Flávio Bolsonaro’s unexpected announcement on Friday that he had his father’s endorsement for a presidential run rattled financial markets. Investors had anticipated that the right-wing bloc would consolidate behind a more experienced and market-friendly candidate—possibly Freitas himself, known for his executive background and appeal to business sectors. The senator’s early positioning disrupted those expectations and added uncertainty to Brazil’s political landscape.
Since revealing his potential candidacy, Flávio has made conflicting statements. Over the weekend, he hinted that he might withdraw “at a price,” only to reverse course on Monday in an interview with Folha de S.Paulo, insisting that his candidacy is “irreversible” and “not for sale.” He also claimed that his family name gives him a competitive edge over Freitas and expressed confidence that the governor would stand behind him.
New polling data released by Datafolha prior to Flávio’s announcement showed him trailing President Luiz Inácio Lula da Silva by 15 points—51% to 36%—in a hypothetical second-round matchup. Freitas, however, performed more strongly against Lula, narrowing the gap to just 5 points at 47% to 42%. These numbers highlight the strategic dilemma for conservative voters and investors as the right seeks a unifying candidate capable of challenging Lula in 2026.
As Brazil’s political dynamics shift rapidly, Flávio Bolsonaro’s prospective campaign, Freitas’ endorsement, and ongoing market reactions suggest an increasingly competitive and unpredictable race ahead.


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