Dolphin Entertainment, FTX to launch new NFT Marketplace

Dolphin Entertainment and FTX Trading Ltd., a crypto exchange company, have teamed up to create a new non-fungible token (NFT) marketplace. It was reported that the two will build and open the blockchain marketplace that will exclusively cater to entertainment and sports brands.

BeinCrypto reported that in the partnership, Dolphin Entertainment will be managing the creative side of things while FTX will manage and focus on the crypto side of the strategic collaboration venture. It was added that the intention is to set up a large-scale, consumer-facing NFT marketplace for the mentioned niches.

Moreover, Dolphin and FTX will jointly develop and implement the creative branding, production and marketing of the projects. It will be a global marketplace for NFTs related to the targeted brands in the field of music, TV, gaming, sports, eSports, gaming, film, lifestyle, culinary, and even charity industries.

“We see the trading of NFTs as much more than just a list of digital products - we view our marketplace experiences as the future of fandom for internationally-recognized brands and franchises in sports and entertainment,” Dolphin Entertainment chief executive officer, Bill O’Dowd, said in a press release that was published this week. “To achieve this vision, we have searched for the absolute best technology partner. We are unbelievably excited to partner with Sam, Brett, Avi, and the entire team at FTX, who we consider the market leader for customer experience in the crypto and blockchain worlds.”

The CEO added that with the efforts and cooperation between Dolphin and FTX, he thinks their NFT Marketplace will immediately reach the level attained by other platforms that are already in operation. This means to say that he is confident they will be catching up with competitors soon enough.

Finally, Brett Harrison, president of FTX, added that the partnership with Dolphin has also given his company access to intellectual properties and content that would have been difficult to nail down if not for the deal. Some of the IPs owned by the entertainment company that the crypto exchange firm is looking to have access to are The Door and Shore Fire Media.