Open-Source AI Models Gain Ground as Enterprises Seek Lower-Cost Alternatives, Citi Says 
Morgan Stanley Names BAE Systems Top European Defence Stock Despite Lower Price Target 
US Egg Producers Settle Price Manipulation Probe, Agree to Pay $3.3 Million and Donate 53 Million Eggs 
China Expands Export Controls, Adds 20 Japanese Companies to Restricted List 
Baidu Shares Rally as Kunlunxin Eyes $50 Billion Hong Kong IPO 
Trump Urges Gasoline Retailers to Cut Prices to $2.50 Per Gallon, Warns of Legal Action 
SoftBank Shares Slide as OpenAI IPO Delay Concerns Weigh on AI Investment Outlook 
Nvidia Stock Rises as SemiAnalysis Sees AI Data Center Revenue Beating Wall Street Forecasts 
South32 Sells Major Aluminium Assets to Alcoa in Deal Worth Up to $5.6 Billion 
Trump Reports $1.4 Billion in Crypto Income as Digital Assets Become Top Wealth Source 
Anthropic Restores Claude Fable 5 and Mythos 5 After U.S. Lifts AI Export Controls 
Microsoft Reportedly Plans New Job Cuts Across Sales, Consulting, and Xbox 
Samsung, SK Hynix to Unveil $1.3 Trillion AI and Semiconductor Investment Plan 
Kakaku.com Shares Rise as Bain Capital and LY Corp Prepare Higher Takeover Bid Than EQT 
Michael Burry Shorts Tesla at $416 as AI and Semiconductor Bearish Bets Expand 
Momenta Launches Hong Kong IPO to Raise Up to $751 Million for AI and Robotaxi Expansion 
Super Micro Shares Slide After Taiwan Raids Over Alleged Nvidia AI Chip Smuggling Probe 
The Coca-Cola Company pulled one of its iconic beverages from the market in 2020, and now fans want it back. Despite the influx of new drinks under the company brand, many have remained loyal to the company's first diet soda and are asking for its return to the market.
According to The Street, before Coca-Cola introduced its Diet Coke and Coke Zero Sugar, the consumers had been drinking Tab. But unfortunately, the beverage manufacturer retired the brand exactly three years ago.
Rise and Decline of Coca-Cola's First Diet Soft Drink
Tab was launched in 1963 and has enjoyed popularity for many years as most women want a zero-calorie drink. Americans dived into fad diets in the 1970s and early 1980s, so Tab soda became even more popular.
However, Diet Coke was released in 1982, and the demand for Tab declined. In the following decades, Coca-Cola said that while the popularity of the diet soda brand dimmed and its sales gradually plunged over the years, it has maintained a "small but loyal" number of fans.
The Birth of Save TAB Soda Movement
The Georgia-headquartered Coke producer officially retired Tab in 2020. The company explained that it had to cut the brand from its portfolio to focus on brands and products with more growth potential. The company knows that Tab still has many fans but fails to see that they are more dedicated and can even be called "diehard" loyal drinkers.
These fans have formed "Save TaB Soda" to convince Coca-Cola to bring the drink to stores again. The group said they are TaB drinkers with a purpose and have bonded to reverse Coke's decision to withdraw their favorite drink. The team is composed of fans from around the world.
Preparing to Deliver Request for TAB's Return
The Save TAB Soda committee revealed this week that it will hold a gathering at Coca-Cola's headquarters in Atlanta on Oct. 20. Their goal is to show the management how much they want the soda and convince them to bring it back.
"TaB has a special place in the hearts of so many," the president of Save TaB Soda committee, Adam Burbach, said in a press release. "We are traveling to Atlanta with hopes that our stories will encourage Coca-Cola to bring back this iconic product that has meant so much to its fans. The brand affinity for TaB is strong and we would love to be able to purchase and enjoy it again."
Photo by: Kenny Eliason/Unsplash
