Coca-Cola, Ferrero collaboration introduces Tic Tac Sprite mint candies

Coca-Cola and Ferrero chocolate and confectionery manufacturer have partnered to launch the new Tic Tac Sprite mint candy variant. The new product was rolled out in France this week.

The Coke soda producer and Ferrero has plans to release the Tic Tac Sprite in other countries as well, and they are targeting 20 regions. The launch in these territories will also take place this year.

In France, the two companies are selling 1.5 million units of Tic Tac Sprite in the initial release. The new product was also put on display in stores as part of its promotional campaign.

The latest Tic Tac variant features packaging that shows Sprite’s logo on the soda’s signature green background. The candy mints are yellow and flavored to taste like Sprite. European Supermarket Magazine mentioned that the mint candy was released in three variants and in four different sizes.

This is not the first time that Ferrero and Coca-Cola are cooperating on a new product. In 2019, they have launched the Tic Tac Coca-Cola in 70 countries. With the success of this global brand collaboration, the companies made a follow-up by producing the Tic Tac Sprite.

“Our successful partnership with The Coca-Cola Company marked the coming together of two of the iconic global food and beverage brands. Both brands are loved worldwide for bringing great tasting goods to market,” Candy Industry quoted Ferrero’s global marketing manager and head of the Tic Tac team, Scott Perry, as saying in a statement.

He added, “We are always on the lookout for how to boost consumers’ senses even further, so the opportunity to create the first-ever Tic Tac inspired by the distinctive taste of Sprite, was too good to miss. As two global brands, we share the same lively and fun-loving DNA, so we hope this collaboration brings even more moments of refreshment for the world to enjoy.”