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Chobani, an American yogurt brand, is coming to South Korea after the local food company SPC Samlip signed a deal for an exclusive distribution and sale of the products. The partnership was announced on Thursday, May 27.
Chobani’s entrance into the Korean market
Chobani is a well-known brand in the U.S. that specializes in strained yogurt, and as per The Korea Times, it only sources the milk for its yogurt from cows raised in clean and spacious environments. Artificial growth hormones are prohibited in the company, so customers are assured of 100% good quality health drinks.
Aside from the regular yogurt, other products that are offered by Chobani include oat milk, coffee creamers, Greek yogurt, and other dairy products. It was mentioned that the American food company’s popular products are plain yogurt and Chobani Fruit on the Bottom Greek Yogurt.
These will be available in South Korea starting July and will be sold online via Market Kurly and Coupang platforms. It is hoped that in the country, it will also achieve the level of popularity that it has in the U.S.
SPC Samlip is expanding its fresh food business through its deal with Chobani. It hopes to get a market share in the local yogurt market that is estimated to worth ₩980 billion.
"The company has decided to supply Greek yogurt brand Chobani here for the increasing number of customers who are looking for healthy and dietary products,” an official from SPC Samlip said. “SPC will strengthen its fresh food market and expand its food business to consolidate its position as a general food company."
About Chobani
The Korea Herald mentioned that Chobani was founded by Hamdi Ulukaya, a Turkish businessman, in 2005. It is based in the U.S., and since its establishment, it has grown to become one of the top three brands in the American yogurt market.
It has annual sales of about $2 billion, and Chobani is the no. 1 Greek yogurt manufacturer. Today, it is considered the most innovative food company, and SPC Samlip is excited to do business with this firm that offers high-quality and healthy food products.
