U.S. Futures Steady as Rate-Cut Bets Rise on Soft Labor Data 
Asian Markets Stabilize as Wall Street Rebounds and Rate Concerns Ease 
Gold Prices Steady as Markets Await Key U.S. Data and Expected Fed Rate Cut 
Dollar Slides to Five-Week Low as Asian Stocks Struggle and Markets Bet on Fed Rate Cut 
Wikipedia Pushes for AI Licensing Deals as Jimmy Wales Calls for Fair Compensation 
Asian Currencies Steady as Rupee Hits Record Low Amid Fed Rate Cut Bets 
Magnum Audit Flags Governance Issues at Ben & Jerry’s Foundation Ahead of Spin-Off 
Oil Prices Rise as Ukraine Targets Russian Energy Infrastructure 
Germany’s Economic Recovery Slows as Trade Tensions and Rising Costs Weigh on Growth 
Netflix Nearing Major Deal to Acquire Warner Bros Discovery Assets 
Proxy Advisors Urge Vote Against ANZ’s Executive Pay Report Amid Scandal Fallout 
Rio Tinto Raises 2025 Copper Output Outlook as Oyu Tolgoi Expansion Accelerates 
Asian Currencies Edge Higher as Markets Look to Fed Rate Cut; Rupee Steadies Near Record Lows 
IMF Deputy Dan Katz Visits China as Key Economic Review Nears 
Asian Markets Mixed as Fed Rate Cut Bets Grow and Japan’s Nikkei Leads Gains 
Oil Prices Hold Steady as Ukraine Tensions and Fed Cut Expectations Support Market 
BOJ Governor Ueda Highlights Uncertainty Over Future Interest Rate Hikes 
Burger King, an American fast-food company known for its Whopper burgers, has been experiencing lower sales, and for this, it has been using various strategies to lift its sales once again. Recently, the burger joint had a viral jingle titled “Whopper Whopper,” and it was revealed that it would use the song’s popularity to its advantage.
Burger King will take this chance to boost its sales and counting on the “Whopper Whooper” jingle to do this is now part of its turnaround plan which has been formed after two of its biggest franchisees were forced into bankruptcy due to economic uncertainties.
According to Reuters, Burger King’s advertisement that featured the jingle was continuously played during the National Football League (NFL) playoffs earlier this year. The song quickly became very popular, and this drew many younger customers to the BK stores.
With the jingle already viral on social media, Burger King posted the catchy song on the TikTok platform so fans and customers could freely make their own remixes. BK also released it on Spotify, where fans streamed the jingle more than 3 million times. Thus, the restaurant chain is looking into the jingle to help it gain more sales amid the economic situation.
Moreover, Burger King also made a follow-up to its viral “Whopper Whopper” jingle and launched the "You Rule" marketing campaign. It also renovated its stores to upgrade them and add modern technology as part of its “Reclaim the Flame” scheme, where the company is investing $400 million.
As posted on the restaurant’s web page, "’You Rule’ is a key part of the new Burger King brand positioning, and will impact every Guest touchpoint from traditional advertising to the in-restaurant experience. It is about celebrating everyday royalty, and puts the Guest at the forefront of everything the brand does.”
In any case, the main aim for all of these efforts is to revive the Burger King brand and make it one of the leading burger joints not just in the U.S. but globally. Tom Curtis, Burger King’s president of the U.S. and Canada, said that he believes that sales will go up this year. "I am optimistic about the trajectory of sales in 2023," he simply said in an interview.
Photo by: Julian Steenbergen/Unsplash
