What happens to F1 drivers’ bodies, and what sort of training do they do?
Mar 25, 2024 05:10 am UTC| Insights & Views Sports
Various forms of motorsport are passionately followed around the world, and the pinnacle of the sport is Formula 1 a fast-paced battle between drivers and teams with some of the most finely engineered vehicles in the...
Airbus Seals Jet Deals with Boeing's Key Asian Clients
Mar 22, 2024 04:57 am UTC| Business Sports
Airbus recently secured orders for 65 jets from two of Boeings vital Asian customers, marking a significant win for the European planemaker amidst challenges faced by its U.S. rival. The orders come when Boeing grapples...
German Soccer Federation Ends 7-Decade Partnership with Adidas, Switches to Nike
Mar 22, 2024 04:51 am UTC| Business Sports
American sportswear giant Nike has secured a significant deal to supply all of Germanys national teams with apparel and equipment starting in 2027. The German Soccer Federation (DFB) announced this surprising move on...
Can AI improve football teams’ success from corner kicks? Liverpool and others are betting it can
Mar 20, 2024 12:14 pm UTC| Sports Technology
Last Sunday, Liverpool faced Manchester United in the quarter finals of the FA Cup and in the final minute of extra time, with the score tied at three-all, Liverpool had the crucial opportunity of a corner kick. A goal...
Nike Launches New International Football Kits for Euro 2024, Copa America 2024
Mar 19, 2024 06:59 am UTC| Business Sports
Nike recently unveiled its latest collection of international football kits in preparation for a summer filled with prominent tournaments. With major continental soccer events just around the corner, Nike has followed in...
Mike Tyson is getting back in the ring at 58 – what could go wrong?
Mar 16, 2024 07:20 am UTC| Sports
If at 58, I were to agree to a boxing match with a person half my age, much alarm would be caused. My daughters would burst into tears, my partner would have strong words, and my students would have final confirmation that...
Under Armour's AI Sports Ad Starring Anthony Joshua Ignites Instagram Firestorm
Mar 15, 2024 09:47 am UTC| Technology Business Sports
Under Armour recently released a sports commercial featuring boxer Anthony Joshua. However, instead of getting good feedback for the creative work, which was claimed to be the first AI-powered sports ad, it was heavily...
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