
WNBA Player A'ja Wilson Addresses Criticisms Leveled Against The New Nike Signature Logo Design
Jun 26, 2024 22:09 pm UTC| Business Sports
South Carolina womens basketball great and WNBA Most Valuable Player Aja Wilsons new trademark shoe was unveiled by Nike on Saturday, marking the next step in the evolution of the shoe. In a short amount of time, criticism...

Argentina Renews adidas Contract Until 2038 Ahead of 2024 Copa América Clash
Jun 26, 2024 13:22 pm UTC| Business Sports
The Argentine Football Association announced a 14-year contract renewal with adidas, extending their partnership until 2038, ahead of the 2024 Copa América match against Chile. AFA and adidas Extend Partnership...

Adidas Becomes Official Merchandise Sponsor for Esports World Cup in Riyadh
Jun 21, 2024 03:47 am UTC| Business Sports
The Esports World Cup has secured a major partnership with Adidas, making the renowned activewear brand the official merchandise sponsor for the 2024 event in Riyadh, Saudi Arabia. Adidas to Provide Exclusive Apparel as...

Jun 20, 2024 06:57 am UTC| Business Sports
Pharrell debuted the adidas Superstar Double Wide at Paris Fashion Week, showcasing a bold new design. Simultaneously, Adidas unveiled Donovan Mitchells sixth signature sneaker, emphasizing performance and...
‘Loyal to the Oil’: Finding religion in the Stanley Cup finals
Jun 20, 2024 05:45 am UTC| Insights & Views Sports
Hockeys biggest prize is the Stanley Cup, and for the first time in nearly two decades, the Edmonton Oilers are vying for it. Hoping to stage a comeback against the Florida Panthers, the Oilers are two wins away from...
Euro 2024: football is a magnet for online abuse – but it is also the ideal platform to challenge it
Jun 20, 2024 05:44 am UTC| Insights & Views Sports
As Euro 2024 enjoys its first week of high-stakes football, thoughts will have returned to how the last one ended. One of the abiding memories of the Euro 2020 final was the vile racist abuse black English players received...
Will the Paris Olympics be a terrorist target? These three factors could be key
Jun 20, 2024 05:40 am UTC| Insights & Views Sports
In recent months, Islamic State has escalated its calls to attack sporting events in Europe. Governments are increasingly concerned about the specific threat the terrorist group poses to the upcoming Paris Olympics and...