Unilever Joins UEFA EURO 2024 as Official Sponsor in Multibrand Deal
Dec 07, 2023 10:06 am UTC| Business Sports
The Union of European Football Associations (UEFA) has designated brands from Unilever as Official Sponsors of the UEFA EURO 2024TM tournament. In a joint announcement, Unilever unveiled its brands from Hellmanns and Knorr...
New Balance to Outfit São Paulo FC in Historic Sports Sponsorship Deal
Dec 07, 2023 09:57 am UTC| Business Sports
São Paulo Football Club officially announced New Balance as their new sports sponsor, effective January 2024. This collaboration marks an exciting milestone for both institutions, with their extensive international...
ATP and Lacoste Renew Partnership, Uniting Tennis and Fashion for 2024-2026
Dec 06, 2023 07:12 am UTC| Business Sports
ATP extended its longstanding partnership with Lacoste, the renowned fashion-sport brand. Lacoste will retain its position as the Official Outfitter of the ATP Tour for 2024-2026. As part of this partnership, Lacoste...
Exercise benefits physical and brain health in people with Down's syndrome – new research
Dec 05, 2023 05:38 am UTC| Sports
Exercise is known to have many benefits when it comes to cognitive function such as improving memory and concentration skills. Research shows this is true for people in many different age groups, and even in those with...
NBA's Bold Court Designs Spark Viewership Surge Amid Debates
Dec 01, 2023 07:25 am UTC| Business Sports
Bold basketball court designs are captivating viewers and adding excitement to the NBAs first-ever regular season tournament. But some critics have labeled the courts as hideous, horrifying, or even a clown show. From...
Monster Energy Ends Sponsorship with Mercedes F1, Makes Strategic Move to McLaren
Nov 29, 2023 07:41 am UTC| Business Sports
The well-known Monster Energy branding, synonymous with Lewis Hamiltons incredible success, will no longer adorn the Mercedes F1 team. This move signifies a significant change in the sponsorship landscape of Formula...
New Balance Named Official Apparel and Footwear Provider of the Australian Open and United Cup
Nov 29, 2023 07:39 am UTC| Business Sports
Tennis Australia has tapped New Balance as the Official Performance Apparel and Footwear provider for the Australian Open and United Cup. This collaboration brings exciting possibilities for the two prestigious tennis...
Johannesburg in a time of darkness: Ivan Vladislavić’s new memoir reminds us of the city’s fragility
Labour can afford to be far more ambitious with its economic policies – voters are on board
Sudan: civil war stretches into a second year with no end in sight