
Coinbase inks deal to become exclusive cryptocurrency platform for NBA, WNBA, USA Basketball
Oct 19, 2021 23:43 pm UTC| Digital Currency Sports Economy Business
Nasdaq-listed cryptocurrency exchange Coinbase has inked a multi-year partnership with the National Basketball Association (NBA) to be its exclusive cryptocurrency platform partner. The deal by Coinbase also applies...

Delhi Capitals' Rishabh Pant inks NFT deal with Rario
Oct 18, 2021 22:54 pm UTC| Sports Digital Currency Economy
Delhi Capitals captain and wicketkeeper Rishabh Pant signed a lucrative deal with cricket NFT platform Rario. The deal will allow Rario to mint exclusive digital collectibles of Pants iconic moments on and off the...

EA Sports braces for FIFA breakup
Oct 18, 2021 01:18 am UTC| Sports Economy Technology
Electronic Arts (EA) Sports is bracing for the possibility of a permanent break with FIFA after its current 10-year agreement ends in next years World Cup in Qatar. Earlier this month, EA Sports registered two...

Betway expands presence in NBA to 6 teams with Dallas Mavericks sponsorship deal
Oct 15, 2021 23:56 pm UTC| Sports Economy Business
Sports betting company Betway inked a multi-year branding rights deal with the Dallas Mavericks, representing its sixth partnership with an NBA franchise. Under the deal, the Mavericks will add the Betway brand...

NBA's Utah Jazz becomes first sports team to pair NFTs with metaverse experience
Oct 15, 2021 23:56 pm UTC| Sports Technology Digital Currency
The NBAs Utah Jazz became the first professional sports team to pair a Non-Fungible Token (NFT) with a metaverse experience last Friday. The event was also the first metaverse meet and greet in sports...

F1 to develop new entertainment model for Chinese racing fans
Oct 14, 2021 23:51 pm UTC| Sports Business Economy
Formula One inked a multi-year partnership with marketing and advertising agency Virtual Real Management (VRM) to develop a new entertainment model for Chinese fans. The events they would offer will take place both and...

LA Lakers makes Germany's DWS its second global partner after S. Korea's Bibigo
Oct 14, 2021 23:16 pm UTC| Sports Business Economy
The NBAs Los Angeles Lakers have inked a second global sponsorship deal with German asset management company DWS after signing a five-year jersey patch deal with South Korean food company Bibigo. The multi-year...