
Le Coq Sportif collaborates with ramen chain for noodle-inspired sneakers
Nov 08, 2021 18:35 pm UTC| Life Sports Economy Business
Japanese ramen chain Tenkaippin is collaborating with French sports equipment maker Le Coq Sportif to release ramen-themed sneakers to celebrate its 50th anniversary. The collaboration sneaker, model LCS R800 Z1 TI,...

NBA to feature 75th anniversary theme in 40 Twitter spaces
Nov 05, 2021 23:32 pm UTC| Sports Business Economy
The National Basketball Association (NBA) will get additional content, including 75th anniversary-themed versions, to its 40 Twitter Spaces live audio feature in its extended partnership with the social media giant. The...

Atlanta Braves World Series conquest over Houston Astros averages measly 11.75 million viewers
Nov 05, 2021 23:31 pm UTC| Sports Business Economy
Game six of Atlanta Braves title-clinching match against the Houston Astros drew in 14.3 million viewers to push the Major League Baseballs (MLB) 2021 World Series average viewership to 11.75 million. The win gave the...

Nets star Kevin Durant spearheads US$200 million special purpose acquisition company
Nov 05, 2021 23:30 pm UTC| Sports Economy Business
Brooklyn Nets star Kevin Durant has launched Infinite Acquisition Corp, which focuses on buying companies across the sports, cryptocurrency, e-commerce, health, and food sectors. The special purpose acquisition company...

Houston Rockets inks multiyear Adidas deal that showcases Jalen Green
Nov 04, 2021 23:18 pm UTC| Sports Economy Business
The Houston Rockets have signed a multi-year partnership extension with Adidas that involves a short-form video project and monthly social media campaign featuring rookie Jalen Green. The short-form video is being...

Nike files trademark applications to sell digital sneakers
Nov 04, 2021 23:18 pm UTC| Sports Digital Currency Economy Technology
Sportswear giant Nike filed trademark applications last week for selling digital versions of its swoosh logo -stamped sneakers, clothing, and other goods in virtual worlds, such as videogames or other online...
Fed Chair Warsh to Speak at Pivotal Jackson Hole Symposium Amidst Economic Headwinds