
Jordan Spieth gets Under Armour deal extended until 2029
Apr 22, 2022 21:42 pm UTC| Sports Economy Business
Baltimore-based sportswear brand Under Armour has extended its ten-year agreement signed in 2015 with US golf star Jordan Spieth to run until 2029. Spieths current Under Armour contract pays him eight figures per...

NBA launches dynamic Ethereum-minted NFTs
Apr 22, 2022 21:27 pm UTC| Digital Currency Sports Economy
The NBA and the NBPA are launching The Association NFT, a new non-fungible token (NFT) concept in which the design of the collectible will be dynamic and vary over time. The NFTs look will change depending on how well...

San Diego Padres taps Motorola as first MLB jersey patch partner
Apr 22, 2022 21:22 pm UTC| Sports Economy Business
The San Diego Padres have tapped Motorola as their official jersey patch partner in a US$10 million a year deal. Consequently, the Padres will be the first Major League Baseball (MLB) team to strike such a deal. The...

F1’s British Grand Prix on track to set record attendance
Apr 20, 2022 01:17 am UTC| Sports Business Economy
The British Grand Prix at Silverstone has sold out in the shortest time in the Formula One races history this year, with all 142,000 tickets for the Sunday race on July 3 snapped up. Formula One expects the remaining...

Esports: how the struggling hospitality industry could capitalise on this massive business
Apr 16, 2022 02:32 am UTC| Sports Business
During the pandemic, the sporting world ground to a halt. Global events such as the Olympics, Formula 1 racing, the UEFA Champions League and American basketball were all postponed. As an alternative, Formula 1 launched...

NFL’s Dallas Cowboys tap Blockchain.com as exclusive digital asset partner
Apr 15, 2022 23:41 pm UTC| Sports Digital Currency Business
Blockchain.com has become the exclusive digital asset partner of the NFLs Dallas Cowboy with a deal that includes branding, advertising, and events opportunities. The Cowboys is the most highly valued NFL...

Tony Hawk’s new NFT collection to drop daily starting April 18
Apr 15, 2022 23:41 pm UTC| Sports Digital Currency Business
Tony Hawks The Last Trick Skateboard Collection will drop daily starting on Monday, April 18th at 3 pm ET. The first drop will be a giveaway to one lucky Tony Hawk NFT holder. The rest of the collection will be...
Fed Chair Warsh to Speak at Pivotal Jackson Hole Symposium Amidst Economic Headwinds