Coke to buy 70% of sports drink BodyArmor for $5.6 billion
Oct 31, 2021 23:43 pm UTC| Sports Business Economy
Coca-Cola Co. is buying 70 percent of BodyArmor for $5.6 billion in a deal that gives it full control of the company and values the sports drink brand at about $8 billion. The shares that Coca-Cola would acquire are...
Atlanta Braves march to World Series boost shares in Nasdaq by 19%
Oct 31, 2021 23:40 pm UTC| Sports Economy
The Atlanta Braves march to the World Series boosted its shares on the Nasdaq Stock Market by 19 percent since Oct. 11, the last trading session before the club took a first-round lead in the MLB Playoffs. The rally...
Lakers icon Kobe Bryant’s $6 million investment in BodyArmor now worth $800 million
Oct 31, 2021 15:47 pm UTC| Sports Economy Business
The late Lakers icon Kobe Bryants investment for a 10 percent stake in sports drink BodyArmor for just $6 million in the company way back in 2014 has grown to $800 million. That incredible gain surpassed by two and a...
Topps drops MLB World Series NFTs, gives chance to game attendees to get game-specific NFTs
Oct 30, 2021 23:22 pm UTC| Sports Digital Currency Economy
Topps has launched its 2021 Topps NOW MLB World Series non-fungible token (NFT) collection, which offers officially licensed player imagery and NFT-exclusive digital animations. Fans able to collect the whole series by...
Nike mum as Boston Celtics' Enes Kanter accuses it of benefitting from Chinese slave labor camps
Oct 30, 2021 23:22 pm UTC| Sports Politics Economy
Nike has remained mum on Boston Celtics center Enes Kanters accusation that it produces sneakers from what he calls Chinese slave labor camps. Kanter also invited Nikes president Phil Knight and NBA legends Michael...
Coca-Cola nears acquisition of controlling stake in Kobe Bryant-backed sports drink BodyArmor
Oct 30, 2021 23:22 pm UTC| Sports Economy Business
Coca-Cola is nearing a deal to buy a controlling stake in sports drink maker BodyArmor for $8 billion, which could be announced as early as Monday. The late basketball icon Kobe Bryant was among BodyArmors earliest...
NBA extends global partnership with Adidas
Oct 29, 2021 20:54 pm UTC| Sports Economy Business
The National Basketball Association (NBA) has extended its 20-year global partnership with German sportswear brand Adidas. The extension allows Adidas to continue serving as the global marketing partner of the NBA,...
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