George Cook

George Cook

Professor Cook’s teaching interests are in the areas of marketing, management, sales management, marketing communications, services marketing, industry/vertical marketing, industrial/ organizational psychology and TeleBusiness

He has taught at Boston University, Nazareth College, St. John Fisher College, Roberts Wesleyan College, SUNY Geneseo, Keuka College and Rochester Institute of Technology (RIT), where he has served as the evening chairperson for the Marketing Program. He was a distinguished professor at RIT. He instructs both at the undergraduate and graduate level

Cook was employed by the Ford Division of the Ford Motor Company for 10 years in various marketing and management assignments both in the operations side of the business and in the Headquarters Marketing Staff

He recently retired from the Xerox Corporation after 30 years of service in numerous sales, marketing and customer service assignments including: district manager, division manager, industry marketing, general manager, customer services marketing, division manager of national account service and marketing manager, TeleBusiness

He has served as a president of the Rochester, NY, chapter of the American Marketing Association and serves on the new business books review board of the Journal of Consumer Marketing. Cook has recently completed a marketing case study on “JOLT, America’s Original Energy Drink!” that should be published soon

He has served as a member of the Business Advisory Council for the John Wiley School of Business at SUNY Geneseo. He was a member of the RIT President’s Speakers Bureau and speaks on the subjects of quality, customer satisfaction, customer services marketing, affinity marketing and telebusiness

He recently coauthored an article in the Chief Marketing Officer Journal, Volume 2, with Paulo Albuquerque, assistant professor of marketing at the Simon School, entitled “The (un) Importance of Marketing and the CMO in the American Auto Industry.” Cook was formerly a board member of the Landmark Society of Western New York Inc

and currently is a board member of Randy Henderson Ford/Lincoln in Webster, NY

He was also a member of the Sounding Board of Contributors of the Democrat and Chronicle (Rochester, NY) and has been asked to serve as the Simon School faculty advisor for Alpha Kappa Psi, the new business fraternity at the University of Rochester

BS, Business Administration, Indiana University MBA, Marketing The Ohio State University



UK gilts shrug off solid retail sales data; 10-year yield falls to 1-week low as coronavirus fear haunts

The United Kingdoms held gains during European trading hours on Thursday even as the countrys January retail sales remained solid and promising, with month -over- month data rising to seven month high of 0.9...

German bunds hold gains as investors monitor coronavirus situation

German bunds held gains during afternoon session on Thursday as traders seek refuge in safe-haven assets on fear that the coronavirus outbreak will slow the global economy. The German 10-year bond yield, which move...

Australian jobless rate lifts to 5.3 pct in January, employment change modest

In a reversal of Decembers move, Australias unemployment rate ticked back up to 5.3 percent in January, while employment rose modestly. The underutilisation rate jumped to a 19-month high. Alongside this, the participation...

Australian bonds surge as January employment data raises prospects of RBA rate cut

Australian bonds surge on Thursday as January disappointing employment data has strengthened the prospects for Reserve Bank of Australia interest rate cut. The yield on Australias benchmark 10-year note, which moves...

Coronavirus impact likely to affect Japan’s export recovery, says Oxford Economics

After exports to China had picked up in previous months, the renewed contraction in the wake of the coronavirus outbreak underscores risks to growth and dents hope for a near-term export recovery, according to the latest...


Michelle Obama encourages students to vote in the upcoming elections

Former first lady Michelle Obama wants people to vote. In fact, shes encouraging students to vote by sharing her photo taken when she was still a student. Now, everyone knows Michelle Obama wore a polka-dotted dress to...

Donald Trump spent ‘virtually’ no time, not interested with Don Jr., Ivanka, Eric, Tiffany

Donald Trumps relationship with his five children has been a topic for discussion among netizens. The majority of which are convinced that the POTUS is not a hands-on dad to Don Jr., Ivanka, Eric, Tiffany, and...

Melania Trump shock: FLOTUS doesn’t want to vouch for Donald Trump at upcoming elections

Melania Trump has been criticized for not supporting Donald Trump as much as the other first ladies supported their respective husbands. According to Political Flare, the POTUS doesnt have the support of women, which he...

Melania Trump fury: FLOTUS underserving of Women of Distinction award; Be Best initiative ‘laughable’

Melania Trump received the Women of Distinction award from a small Florida Christian college this week. However, the decision to grant her with the recognition didnt sit well with a lot of people. During her speech, the...

Melania Trump has a Valentine’s Day tradition that involves visiting sick children

First Lady Melania Trump has a Valentines Day tradition not many people know about. For three years now, the FLOTUS spent part of the special day with patients at the Childrens Inn at the National Institutes of Health...


Aliens: Scientists plan exploring other Earth-like planets in search of alien life

Space agencies all over the world continue to explore what lies beyond Earth and into the cosmos. Now, a group of scientists claims that alien life forms may exist in other exoplanets similar to that of Earth. Over the...

Asteroids: Rock traveling 48,400 mph heading towards Earth, says NASA

Another asteroid is apparently on its way towards Earth as space agency NASAs asteroid trackers have caught sight of the rock. A new report reveals how fast the asteroid is going, and whether or not it would actually...

Aliens: Extra-terrestrial hunter organization makes their data available to the public

For decades, various organizations and agencies, both public and private, have been on the search for signs of extra-terrestrials or life beyond Earth. One ET hunting organization, in particular, is asking the public for...

The ice melt in Antarctica 129,000 years ago caused a drastic increase in sea levels

Climate change is an issue that many are bringing to light and urging influential figures to make a change in the process, with activists like Greta Thunberg headlining the movement. Looking back at the cause of an extreme...


GoPro HERO8 Black: Display Mod pre-order is expected to go live soon

It has been four months since GoPro unveiled HERO8 Black, but fans of the action camera still have some things to look forward to at this point. The company has also announced mod accessories specifically designed for the...

Nintendo Switch: ‘Cooking Mama’ franchise to debut in the console next month, per video leak

As Nintendo Switch fans already now coming into 2020, there is a long list of highly anticipated games already slated to launch for the hybrid portable console. But that list keeps getting longer as more popular titles are...

Pocophone F2’s launch with top-tier Snapdragon chip is still uncertain

Consumers and the top tech enthusiasts were in unison throughout 2019 that Pocophone F2 is part of their smartphone wish list. However, Poco, as a brand, remained silent about its plans on future device launches until the...

‘NBA 2K20’ ratings update no. 5 upgrades Damian Lillard to a 94 OVR

One of the aspects of NBA 2K games that keep it the talk of the town is the changes in the players overall ratings from time to time. In the latest update, fans of Damian Lillard and Zion Williamson will be delighted as...
  • Market Data

Welcome to EconoTimes

Sign up for daily updates for the most important
stories unfolding in the global economy.