Professor of Digital Marketing, University of Groningen
Edlira Shehu joined the Department of Marketing at RUG in February 2023. Previously, she worked in Universities in Denmark and Germany. Edlira obtained her PhD and her state doctorate at the University of Hamburg, Germany.
Edlira's research focuses on a broad range of topics along three areas: digital advertising, multichannel retailing, and nonprofit marketing. Her research uses quantitative methods to solve empirical problems and has high academic as well as managerial and societal relevance. Her work has been published in leading journals of the field, such as Journal of Marketing Research, the International Journal of Research in Marketing, Journal of Retailing, and Research Policy. She is member of the editorial board of the Journal of Retailing. Prior to joining academia, Edlira worked in different management positions in the field of marketing analytics.
Johannesburg in a time of darkness: Ivan Vladislavić’s new memoir reminds us of the city’s fragility
Economist Chris Richardson on an ‘ugly’ inflation result and the coming budget
Labour can afford to be far more ambitious with its economic policies – voters are on board
Sudan: civil war stretches into a second year with no end in sight