PhD Candidate, Marketing, Concordia University
I am a fourth-year Marketing Ph.D. Candidate at the John Molson School of Business of Concordia University and am lucky enough to call Professor Zeynep Arsel, my academic supervisor. My background is in Marketing, I have a BSc in Economics with a concentration in Marketing from the Wharton School of Business and an MSc in Marketing from Concordia University. My research interests pertain to the effect of technology and the internet, namely social media, on consumers' expression of identity, their relationships with other consumers and the brands they consume.
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