Lecturer, Research School of Management, Australian National University
Andrew Hughes is a lecturer in marketing at the Australian National University in Canberra. Prior to his academic career, Andrew worked in marketing management and strategy for some of Australia’s biggest organisations in the financial, industrial and services marketing sectors. His main areas of research include television advertising, branding, sports marketing, political and non-profit marketing, and marketing strategy. He has published numerous papers in political marketing, advertising and branding, and presented his work at conferences in Australia and overseas.
This years election will be the first in Australia where the parties will be advertising more on social and digital platforms than traditional media (TV, radio, newspapers and magazines). There are a few key reasons for...