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Louise Grimmer

Lecturer in Marketing, Tasmanian School of Business and Economics, University of Tasmania

Dr Louise Grimmer is a Lecturer in Marketing and a Retail Researcher in the Tasmanian School of Business and Economics at the University of Tasmania.

Louise is an active researcher in the areas of issues management and crisis communications in the context of the retail industry, factors affecting small and independent retailers, and how marketing communications can help retailers grow their firms. She is currently conducting the 'Business as Usual' retail research project which is the only known longitudinal study examining the importance of various resources on the performance of small, independent retail firms. Louise is also leading a research project ‘Just Like the Locals’ which examines the impact of Airbnb host recommendations in encouraging tourist visitation to local shops and restaurants. A third project 'Marketing the City' is currently being conducted across four sites in Tasmania, Australia. Her other research interests are supermarket and department store retailing and how the digital economy is transforming traditional modes of shopping.

Louise is the Founder and Convener of the Tasmanian Retail Network which brings together retailers, retail marketers, students and academics. Louise is a Certified Practising Marketer and a member of the Australian Marketing Institute, the American Marketing Institute, the Small Enterprise Association of Australia & New Zealand, and she is a Fellow of the Institute of Place Management.

What makes an ideal main street? This is what shoppers told us

Nov 02, 2023 08:08 am UTC| Life

A lot of dedication and effort goes into making main streets attractive. Local governments, planners, place makers, economic development managers, trade associations and retailers work hard to design, improve and...

A heated steering wheel for $20 a month? What's driving the subscriptions economy

Jul 18, 2022 07:05 am UTC| Economy

From gym memberships to music and movies, to razors, toilet paper, meal kits and clothes, theres seemingly no place the subscription economy cant go. Having conquered the software market where it gets its own acronym,...

The rise and rise of Aldi: two decades that changed supermarket shopping in Australia

Jan 22, 2021 07:50 am UTC| Business

Twenty years ago, on January 25 2001, a virtually unknown German supermarket chain quietly opened its first stores in Australia. The two stores one in Sydneys inner-west suburb of Marrickville, the other in the outer...

The suburbs are the future of post-COVID retail

Nov 02, 2020 07:05 am UTC| Economy

The COVID-19 pandemic delivered a body blow to CBD retailers, but its just the latest of their challenges in recent years. They were already under pressure from cautious consumer spending, intense competition from online...

Blind bags: how toy makers are making a fortune with child gambling

Dec 19, 2019 02:34 am UTC| Insights & Views Business

For many of us, our first experience with gambling was the lucky dip at the local school fete. We handed over our pocket money and hoped the plain packet we selected would contain something worth our 50 cents. Now the...

No presents, please: how gift cards initiate children into the world of 'credit'

Jul 19, 2018 14:13 pm UTC| Insights & Views Life

Western children have more toys, games and possessions than ever before. And Australia has one of the highest rates of average spending per child on toys. Faced with a glut of childrens toys at home, more and more parents...

Kate Spade, the archetypal New Yorker, sold whimsical, affordable luxury to women

Jun 06, 2018 07:33 am UTC| Insights & Views Life

Kate Spade, who was found dead on June 5 in New York, was a trailblazer who introduced the notion of affordable luxury for women. Starting out in the early 1990s she designed her first handbag, playfully named The Sam. The...

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Economy

Scope Warns US Debt Could Hit 160% of GDP

Scope Ratings warned that the United States is becoming increasingly vulnerable to shifts in investor sentiment as persistent budget deficits drive government debt and interest costs higher. The European credit ratings...

Bank of America Sees EUR/USD at 1.15 by Year-End

Bank of America expects the euro to strengthen against the U.S. dollar over the coming year, forecasting EUR/USD will reach 1.15 by the end of this year before climbing to 1.20 by the end of 2027, according to a research...

G20 Divided Over US Push to Curb Industrial Overcapacity

A U.S.-led effort to tackle excess industrial capacity and non-market economic policies failed to secure unanimous support from Group of 20 trade ministers, highlighting persistent divisions among the worlds major...

Fed’s Hammack Says More Data Needed Before Next Rate Move

Federal Reserve Bank of Cleveland President Beth Hammack said policymakers have time to review additional economic data before determining their next move on U.S. interest rates, signaling that the latest weak jobs report...

AI Agents Could Disrupt Financial Services, Bernstein Says

Consumer AI agents could reshape financial services by reducing customer inertia and making it easier to switch between financial products, although trust, data access and regulatory hurdles may slow adoption, according to...

Politics

Flydubai FZ1073 Co-Pilot Accused of Terror Attack

The co-pilot of flydubai flight FZ1073 attempted to carry out a terrorist attack with a crash axe while the aircraft was flying to Israel, the United Arab Emirates prosecutor general said Saturday. The co-pilot was...

Merz to Meet ECB Frontrunners Knot and De Cos

German Chancellor Friedrich Merz is preparing to meet the two leading candidates to succeed European Central Bank President Christine Lagarde as negotiations over the ECBs future leadership gather pace, Bloomberg reported,...

Xi Rest Breaks Cut Trump Summit Schedule, WSJ Reports

Chinese President Xi Jinpings delegation requested extended rest periods during his recent Washington summit with U.S. President Donald Trump, reducing the time available for meetings between the two leaders, according to...

Iran Faces Rising Pressure as U.S. Builds Military Presence

Iran is coming under intensifying economic and military pressure as the United States strengthens its forces in the Middle East while regional oil exports recover toward pre-war levels, according to Bloomberg. The Trump...

Trump Heads to Ohio to Boost Husted in Tight Senate Race

U.S. President Donald Trump will campaign in Ohio on Saturday as Republicans fight to retain their narrow congressional majority, with the states closely contested U.S. Senate race emerging as a key midterm battleground....

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

SoftBank Shares Fall After $10 Billion OpenAI Investment

SoftBank Group shares dropped sharply on Friday after the Japanese technology conglomerate completed the final portion of its latest OpenAI investment, lifting its total investment in the artificial intelligence company to...

Amazon Eyes $8 Billion Nvidia Chip Spinoff to Fund AI Expansion

Amazon is exploring a plan to transfer roughly $8 billion worth of advanced Nvidia artificial intelligence chips to outside investors as the technology giant looks for new ways to finance its rapidly expanding AI...

California AG Subpoenas OpenAI Over AI Cybersecurity Incidents

California Attorney General Rob Bonta served OpenAI with an investigative subpoena Wednesday, escalating a state investigation into cybersecurity incidents involving the artificial intelligence company and its models. The...

WordPress Malware Uses Ethereum to Evade Removal

Security researchers have uncovered a persistent WordPress malware strain that uses Ethereum infrastructure for command-and-control communications, making infected websites unusually difficult to clean. According to...

DogeOS Launches Testnet to Bring DeFi Apps to Dogecoin

DogeOS has launched a public testnet designed to bring Ethereum-style decentralized finance applications to Dogecoin, potentially expanding DOGEs utility beyond payments and price speculation. The Ethereum-compatible...