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Louise Grimmer

Lecturer in Marketing, Tasmanian School of Business and Economics, University of Tasmania

Dr Louise Grimmer is a Lecturer in Marketing and a Retail Researcher in the Tasmanian School of Business and Economics at the University of Tasmania.

Louise is an active researcher in the areas of issues management and crisis communications in the context of the retail industry, factors affecting small and independent retailers, and how marketing communications can help retailers grow their firms. She is currently conducting the 'Business as Usual' retail research project which is the only known longitudinal study examining the importance of various resources on the performance of small, independent retail firms. Louise is also leading a research project ‘Just Like the Locals’ which examines the impact of Airbnb host recommendations in encouraging tourist visitation to local shops and restaurants. A third project 'Marketing the City' is currently being conducted across four sites in Tasmania, Australia. Her other research interests are supermarket and department store retailing and how the digital economy is transforming traditional modes of shopping.

Louise is the Founder and Convener of the Tasmanian Retail Network which brings together retailers, retail marketers, students and academics. Louise is a Certified Practising Marketer and a member of the Australian Marketing Institute, the American Marketing Institute, the Small Enterprise Association of Australia & New Zealand, and she is a Fellow of the Institute of Place Management.

What makes an ideal main street? This is what shoppers told us

Nov 02, 2023 08:08 am UTC| Life

A lot of dedication and effort goes into making main streets attractive. Local governments, planners, place makers, economic development managers, trade associations and retailers work hard to design, improve and...

A heated steering wheel for $20 a month? What's driving the subscriptions economy

Jul 18, 2022 07:05 am UTC| Economy

From gym memberships to music and movies, to razors, toilet paper, meal kits and clothes, theres seemingly no place the subscription economy cant go. Having conquered the software market where it gets its own acronym,...

The rise and rise of Aldi: two decades that changed supermarket shopping in Australia

Jan 22, 2021 07:50 am UTC| Business

Twenty years ago, on January 25 2001, a virtually unknown German supermarket chain quietly opened its first stores in Australia. The two stores one in Sydneys inner-west suburb of Marrickville, the other in the outer...

The suburbs are the future of post-COVID retail

Nov 02, 2020 07:05 am UTC| Economy

The COVID-19 pandemic delivered a body blow to CBD retailers, but its just the latest of their challenges in recent years. They were already under pressure from cautious consumer spending, intense competition from online...

Blind bags: how toy makers are making a fortune with child gambling

Dec 19, 2019 02:34 am UTC| Insights & Views Business

For many of us, our first experience with gambling was the lucky dip at the local school fete. We handed over our pocket money and hoped the plain packet we selected would contain something worth our 50 cents. Now the...

No presents, please: how gift cards initiate children into the world of 'credit'

Jul 19, 2018 14:13 pm UTC| Insights & Views Life

Western children have more toys, games and possessions than ever before. And Australia has one of the highest rates of average spending per child on toys. Faced with a glut of childrens toys at home, more and more parents...

Kate Spade, the archetypal New Yorker, sold whimsical, affordable luxury to women

Jun 06, 2018 07:33 am UTC| Insights & Views Life

Kate Spade, who was found dead on June 5 in New York, was a trailblazer who introduced the notion of affordable luxury for women. Starting out in the early 1990s she designed her first handbag, playfully named The Sam. The...

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Economy

Switzerland Industrial Production Jumps 5.5% in Q2 2026

Switzerlands industrial production rebounded strongly in the second quarter of 2026, rising 5.5% compared with the same period a year earlier, according to data released Wednesday by the Swiss Federal Statistical Office....

Trump Says Iran Talks Halted as Strait of Hormuz Dispute Fuels Oil Concerns

U.S. President Donald Trump said Tuesday that Washington is not holding talks with Iran and maintained that the Strait of Hormuz remains open, directly challenging Tehrans claim that the crucial energy shipping route is...

Trump Pauses 50% Canada Tariffs for Three Days as U.S. Trade Deal Takes Shape

U.S. President Donald Trump has delayed new 50% tariffs on Canadian goods for three days after announcing that the United States and Canada had reached a preliminary trade agreement. The tariffs were scheduled to take...

Asian Chip Stocks Plunge as Bond Yields Fuel AI Valuation Fears

Asian technology and semiconductor stocks suffered steep losses on Wednesday as rising global bond yields intensified concerns over expensive AI-related valuations and higher financing costs across the technology sector....

China Set to Hold Benchmark Lending Rates Steady for 15th Month

China is expected to keep its benchmark lending rates unchanged in August for the 15th consecutive month, despite fresh economic data highlighting persistent weakness in domestic demand. A Reuters survey of 25 market...

Politics

Israeli Airstrike Kills Six Palestinians in Gaza as Trump Peace Plan Stalls

An Israeli airstrike in Gaza City killed at least six Palestinians and wounded 14 others on Tuesday, according to local health officials, as efforts to advance U.S. President Donald Trumps Gaza peace plan remained stalled....

US, South Korea Cut Joint Military Drills After Trump Orders Reduced Role

South Korea and the United States have shortened their annual Ulchi Freedom Shield military exercises from 11 days to five and reduced some field training after U.S. President Donald Trump ordered a substantial cut in...

Angie Nixon Scores Florida Senate Primary Upset as Key Midterm Races Take Shape

Democratic socialist Angie Nixon delivered a major upset in Floridas Democratic U.S. Senate primary on Tuesday, defeating former national security official Alex Vindman as voters across several states selected candidates...

Israel Strikes Syrian Airbase Near Aleppo, Raising Tensions With Turkey

Israel launched eight airstrikes on Syrias Abu al-Duhur airbase near Aleppo on Tuesday, prompting condemnation from Turkey and concern from the United States over escalating regional tensions. Syrian state-run Ekhbariya...

Trump Says Iran Talks Halted as Hormuz Dispute Pushes Oil Higher

U.S. President Donald Trump said Tuesday that no negotiations with Iran were taking place and insisted the Strait of Hormuz remained open, contradicting Tehrans claim that the strategic waterway was still closed to...

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

OpenAI Revenue Rises 18% in Q2 as Losses Widen and Anthropic Surges Ahead

OpenAI reported an 18% increase in second-quarter revenue, but widening losses and rapid growth at rival Anthropic are adding pressure on the ChatGPT maker, according to The Wall Street Journal. OpenAI told investors that...

Unitree Robotics Shares Soar Over 600% in Shanghai Market Debut

Unitree Robotics shares skyrocketed in their Shanghai stock market debut on Wednesday, highlighting surging investor interest in Chinas robotics and artificial intelligence sectors. The Chinese humanoid robot maker saw its...

Goldman Sachs Names 9 Top Japanese Semiconductor and Electronics Stocks

Goldman Sachs has identified nine Japanese semiconductor and electronic components stocks it believes are well positioned for growth, particularly as artificial intelligence and data center demand accelerates. The bank...

Baidu Shares Sink to One-Year Low as Ad Weakness Overshadows AI Growth

Baidu shares plunged to a near one-year low on Wednesday after the Chinese technology giant reported weaker-than-expected second-quarter results, as declining advertising revenue overshadowed strong growth across its...

OpenAI Tightens AI Safety Monitoring After Security Incidents

OpenAI is strengthening oversight of its most advanced artificial intelligence models as the company works to prevent unexpected or potentially dangerous behavior from increasingly autonomous AI systems. The ChatGPT...