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The world of fashion and basketball merges in an unprecedented way with the latest collaboration between PUMA and KIDSUPER. Introducing the PUMA x KIDSUPER MB.03, a shoe that redefines the concept of "1-of-1" style through the artistic lens of Colm Dillane, the creative mind behind KidSuper.
A press release revealed that this partnership transforms LaMelo Ball's signature MB.03 shoe with Dillane's distinctive artwork, infusing the basketball silhouette with a vibrant burst of creativity.
Design and Technology Combined
Hypebeast noted that the desire to blend aesthetic appeal with athletic performance is at the heart of this collaboration. The PUMA x KIDSUPER MB.03 showcases a bubble gum pink base contrasted by vivid blue accents and an engaging all-over print featuring abstract human facial features.
However, the shoe's appeal goes beyond its striking appearance. Engineered with NITROFOAM™ cushioning, it promises unmatched comfort and responsiveness on the court. A full-coverage rubber outsole also ensures superior traction, while a breathable monomesh upper offers a snug, supportive fit.
Expanding the Collaboration
Following a successful SportStyle launch, PUMA and KidSuper continue to explore the intersection of art and athleticism. The Hoops launch extends the collaboration with a range of apparel pieces designed to complement the standout MB.03.
The collection embraces pastel colorways, modern aesthetics, and the same playful print seen on the shoe, reimagining classic PUMA silhouettes. "KidSuper Deportes," a nod to the sports theme, adorns jerseys, adding a unique and whimsical touch.
Availability and Pricing
Mark your calendars for May 9th, 2024, as the PUMA x KIDSUPER MB.03 hits the shelves. With prices ranging from $50 to $160, these statement pieces will be available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store, and select retailers.
This collaboration signifies a bold step forward in the fusion of fashion and basketball and sets a new standard for athletic wear that resonates on and off the court.
Photo: Puma Newsroom
