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Kristen Ferguson

Assistant Professor of Marketing, University of Notre Dame

Kristen Ferguson is an assistant professor of marketing at the University of Notre Dame's Mendoza College of Business. Her research examines the intersection between creativity and innovation, consumer emotions and social influences, where she applies innovative methods such as virtual reality (VR) technology and Google Ads studies. She teaches foundations of marketing at the undergraduate level. Ferguson earned her bachelor's and master's degrees from Manhattan College and her doctorate in business from the University of Connecticut.

Online fundraising may require different strategies for different devices − new research

Aug 01, 2024 22:24 pm UTC| Insights & Views

Most charities arent tailoring their online fundraising strategies to the electronic device donors may use when deciding whether to click a donate button. Thats what our marketing research team determined when we reviewed...

Economy

Clean Energy Sector Added 150,000 Jobs in 2023, Boosted by the Inflation Reduction Act

The clean energy industry added nearly 150,000 new jobs in 2023, driven by the Inflation Reduction Act, according to a report by E2. Southern states led this growth, accounting for 36% of the new positions as the renewable...

China Expected to Lower Policy and Lending Rates After U.S. Interest Rate Cut

A Reuters poll suggests that China will likely lower its central policy and lending rates on September 20, following the U.S. Federal Reserves significant interest rate cut. This anticipated move aims to stimulate Chinas...

미국 은행주 상승, 대규모 금리 인하로 채무 불이행 위험 및 비용 우려 완화

연방준비제도(Fed)가 50bp(베이시스 포인트) 금리 인하를 단행한 다음 날인 목요일, 미국 은행주의 주가가 프리마켓 거래에서 상승했다. 이번 금리 인하는 예금 비용을 줄이고 차입자들에 대한 압박을 완화할 것으로 기대된다. 올해...

HSBC, 연준 완화 사이클에서 주식 성과 평가

HSBC 애널리스트들은 이번 주 고객들에게 보낸 메모에서 연방준비제도(Fed)의 완화 사이클 동안 주식이 어떻게 성과를 내는지 평가하며, 9월 18일 연준의 50bp 금리 인하 이후 투자자들이 기대할 수 있는 사항에 대한 통찰을...

도이치 텔레콤 주가 하락, 자회사 T-모바일 실적 전망 하향

도이치 텔레콤(Deutsche Telekom, ETR)의 주가는 목요일 자회사인 T-모바일 US(NASDAQ)가 재정 전망을 조정한 이후 하락했다. 현지 시간으로 오전 6시 52분(1052 GMT), 도이치 텔레콤의 주가는 2.5% 하락한 25.797유로에 거래되고...

Politics

Fact Check: Explosives Discovered Near Donald Trump Rally in Long Island, New York

Police have swiftly dismissed reports of explosives being found near the site of former President Donald Trumps recent rally on Long Island, New York, confirming there was no threat to attendees or the surrounding area....

'Loser' Hillary Clinton Reportedly Advises Kamala Harris on Defeating Donald Trump—Is This a Disqualifying Alliance?

Reports have surfaced suggesting that former Secretary of State Hillary Clinton has been advising Vice President Kamala Harris on how to defeat Donald Trump in the 2024 presidential election. The revelation, made during...

Donald Trump 'Stops' to Pray with Carmelite Priest, Receives Relic of the True Cross After NYC Rally

In an unexpected turn following one of his largest rallies in New York City, former President Donald Trump reportedly paused backstage to pray with a Carmelite priest who presented him with a religious scapular and a relic...

6 Shocking Revelations from Donald Trump’s New York Times Best Seller ‘Save America’ Book—What the Former President Revealed About His Time in Office

Former President Donald Trumps new book, Save America, has generated significant buzz, offering readers a behind-the-scenes look at his time in office. The memoir, filled with candid reflections on his presidency, delves...

Donald Trump Promises Jewish Americans He’ll Be Their 'Best Friend' in the White House—Can He Deliver on His Bold Claims?

Former President Donald Trump has made a bold new appeal to Jewish Americans, promising that he will be the best friend theyve ever had in the White House if he is reelected in 2024. This statement is part of Trumps...

Science

SpaceX's Polaris Dawn Crew Achieves Historic Spacewalk and Advances Commercial Space Exploration

SpaceXs Polaris Dawn mission accomplished several milestones during its five-day journey, including the most remote spacewalk in history. Crew members conducted 36 groundbreaking experiments, advancing knowledge in space...

SpaceX's Polaris Dawn Crew Returns After Groundbreaking Mission, Advancing Elon Musk's Mars Ambitions

The Polaris Dawn crew returned safely to Earth after a groundbreaking five-day mission, advancing SpaceXs long-term goal of Mars colonization. Led by billionaire Jared Isaacman, the mission featured the first commercial...

SpaceX's Polaris Dawn Mission Achieves Historic Milestones Despite Lack of White House Recognition

SpaceXs Polaris Dawn mission has captivated global audiences with its historic milestones, including the first commercial spacewalk and record-breaking achievements. However, despite its groundbreaking success, the mission...

Cosmology is at a tipping point – we may be on the verge of discovering new physics

For the past few years, a series of controversies have rocked the well-established field of cosmology. In a nutshell, the predictions of the standard model of the universe appear to be at odds with some recent...

화산으로 전기 생산 가능할까?

활화산에서 뿜어져 나오는 붉은 용암을 전기로 전환하는 것은 위험하고 신뢰성이 떨어진다. 화산은 예측 가능한 일정으로 분출하지 않으며, 용암은 너무 빨리 식는다. 그러나 미국을 포함한 여러 국가는 화산열을 활용해 전기를 생산하는...

Technology

Mars or Bust: Elon Musk's SpaceX Seeks Adventurers for Dangerous Red Planet Mission

Elon Musk revealed that SpaceX plans to launch missions to Mars and is inviting volunteers prepared for a hazardous and uncomfortable journey. Comparing it to long sea voyages of the past, he aims for uncrewed tests in...

ByteDance Denies Nvidia Chip Replacement Plans; No Intent to Develop Own Chips

ByteDance, the owner of TikTok, has denied reports that it plans to develop its own chips to reduce reliance on Nvidia. The Chinese tech giant stated its semiconductor initiatives are in the early stages, aimed at cost...

Crypto Whale Nets $200K Profit After $3.2M PEPE, FLOKI, and WLD Dump Amid Market Shift

A cryptocurrency whale cashed out $3.2 million in PEPE, FLOKI, and WLD holdings, securing a $200,000 profit. The sell-off came after the Federal Reserves rate cut, with traders reacting to increased market...

Shiba Inu's Shytoshi Kusama Teases Tron Partnership at Token2049, SHIB Army Ablaze

In a move setting the SHIB Army ablaze, Shytoshi Kusama hinted at a potential partnership with Tron DAO during his masked appearance at the Token2049 blockchain event in Singapore, fueling excitement and speculation within...

Revolut's Stablecoin Debut Set to Rival PayPal, Ripple, BitGo Amid $5B Global Premium Spike

Revolut is launching its own stablecoin and entering a market led by PayPal, Ripple, and BitGo. With global stablecoin premiums expected to reach $5 billion this year, Revoluts compliance-first approach positions it as a...