Assistant professor, UMass Amherst
My research combines sport management with sport sociology, focusing on consumer behavior. Specifically, I utilize critical qualitative methodologies to understand how gender impacts the sport fan experience. My projects have included exploring how women perceive sport fan apparel, how women as mothers experience fandom and motherhood simultaneously, and successes/failures of marketing to women and girls as sport fans.
South Africa’s plan to move away from coal: 8 steps to make it succeed
Germany lowers voting age to 16 for the European elections
IceCube researchers detect a rare type of energetic neutrino sent from powerful astronomical objects