Prize Fellow in Management, University of Bath
I spend most of my time working as a researcher at the University of Bath, School of Management. I have a passion for retail marketing and retailing in general. I just like to make consumers and retail managers happy.
Sensory marketing and (physical) store atmospherics are my primary areas of interest & research, but I am also interested in many other adjacent areas.
Why using your smartphone in the supermarket comes at a (considerable) cost
May 25, 2019 06:49 am UTC| Insights & Views Technology
Are you constantly checking your phone when youre out and about? Do you have trouble resisting the lure of ever more screen time? If so, be careful when you go grocery shopping as your phone may be costing you more than...
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