Lecturer in Marketing, Lancaster University
My research interests equally lie within the realm of consumer behaviour, specifically the area of sacred consumption, whereby I investigate the complex relationship between religious and marketplace structures. My current research projects investigate religious consumptive behaviours within the context of pilgrimage.
BA Hons in International Business and Modern Languages
MRes in Marketing
PhD in Marketing
When Ariana Grande cried on stage recently, following her performance of an emotionally laden song, she later took to Twitter to apologise and thanked her fans for accepting her humaneness. Producing emotional tears is a...