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SAN FRANCISCO, April 26, 2018 -- Zignal Labs today announced that Reddit social media data is now supported within the Zignal Enterprise Platform. The dataset of conversations analyzed from the Reddit community will provide rich insights into brand health, corporate reputation and audience sentiment.
With more than 330 million active monthly users, 138K+ active subreddit communities and more than 2.8 million comments a day, Reddit has become a dominant social platform and the “front page of the internet.” Reddit conversations help communications and marketing teams assess public opinion, conduct market research, detect an imminent crisis and garner product feedback. With today’s integration, Zignal clients will now have access to Reddit’s full set of social listening data.
“The Reddit community represents a vocal and passionate voice within the social media universe,” said Adam Beaugh, President and Chief Product Officer of Zignal. “By incorporating Reddit with Zignal’s cross-media data set and real-time streaming analytics, organizations will gain unprecedented visibility into the health and heartbeat of their brands.”
Today, the Zignal Enterprise platform incorporates the broadest set of social, digital and traditional media data sources. Through real-time and predictive analytics, Zignal surfaces insights through reports, dashboards and powerful visualizations. The inclusion of Reddit data will deliver deeper insights across the enterprise supporting brand health, reputation and issues management, risk mitigation, government affairs, competitive insights, C-Suite and event reporting, and influencer identification.
“As a top-5 web destination in the U.S., Reddit is a trove of consumer insights, a leading indicator of a company’s brand health and an increasingly valuable part of any brand’s social strategy,” said Alex Riccomini, director of business development at Reddit. “We’re pleased to partner with Zignal Labs to help organizations instantly analyze a range of topics, issues and trends that impact their brands.”
About Zignal Labs
Zignal Labs is reinventing how companies use media data to measure the brand and business impact of their communications. Through real-time and predictive analysis of the full-media spectrum, Zignal’s centralized platform empowers corporate communications, marketing and executive teams build and protect brand reputation, inform strategy and take action. Headquartered in San Francisco, and with offices in New York City and Washington D.C., Zignal serves customers around the world including Airbnb, Citrix, IBM, NVIDIA, Uber, The Sacramento Kings and FleishmanHillard. To learn more, visit: www.zignallabs.com.
Contact:
Thomas Howells
Zignal Labs
[email protected]
415 683 7871 x335
