VerifyMe to Provide Anti-Counterfeit Protection for GuardLab Products and Packaging

• Agreement marks VerifyMe’s entry into anti-counterfeiting for the medical device industry
  
• Revolutionary Custom Mouthguard Company adds Consumer Protection Features

NEW YORK, March 15, 2016 -- VerifyMe, Inc. (OTCBB:VRME), a pioneer in patented physical, cyber and biometric technology solutions that prevent identity theft, counterfeiting and fraud, today announced it has finalized an agreement to provide its proprietary anti-counterfeit features for GuardLab, Inc.’s products and packaging. GuardLab is a custom mouthguard company using 3D scanning and printing technologies to provide athletes with the most custom fit and protection available for their teeth and gums. The two companies expect VerifyMe’s authentication technology to be incorporated into GuardLab products before the second quarter of 2016. This agreement marks VerifyMe’s first partnership with a medical device manufacturer.

“VerifyMe is proud to offer the first consumer safety and protection solutions that allow anybody to authenticate whether the product they’ve received is genuine or fake,” said Paul Donfried, Chief Executive Officer of VerifyMe. “GuardLab has incredibly advanced technology to help protect their customers and enhance their performance. They want those customers to have no doubt about the authenticity of their mouthguards, and we’re very proud they’ve chosen our solutions,” Mr. Donfried continued.

“At GuardLab we focus on ensuring our product is the best available and our customers deserve to know their purchase is genuine. VerifyMe allows us to do that simply and effectively,” said Aidan Butler, Chief Executive Officer of GuardLab.

Americans spent $81 million on mouthguards in the U.S. in 2014, according to Statistica. VerifyMe’s anti-counterfeiting technologies can be applied to the broader $321 billion medical device industry.

VerifyMe is able to individually design each unique anti-counterfeiting solution at a cost, quality and speed that disrupts the anti-counterfeiting industry. The VerifyMe solution utilizes unique security inks combined with advanced digital printing technology to deliver a consumer level anti-counterfeiting feature that doesn’t require any specialized detection equipment.

VerifyMe solutions provide consumer safety and protection that can be widely used across many industries including medical devices, pharmaceuticals, nutritional supplements, baby products, cosmetics and automotive parts to name a few.

About VerifyMe, Inc.
VerifyMe is a high-tech solutions company in the field of authenticating products and people. VerifyMe's physical technology authenticates products, documents and currency with a suite of proprietary security inks and pigments. The company's digital technology authenticates people by performing strong, multi-factor verification via its patented digital platform. To learn more, visit www.verifyme.com.

About GuardLab, Inc.
GuardLab, Inc. is a revolutionary custom mouthguard company headquartered in New York City with a state-of-the-art manufacturing facility on Long Island, New York. GuardLab is a custom mouthguard company using 3D scanning and 3D printing technologies, engineered with a proprietary Alignment Repositioning Cushion (ARC™). The neuromuscular mouthguards are designed to reduce the risk of injury from impact and enhance athletic performance through improved body alignment and increased airflow. Pioneered with two world-class dentists, GuardLab optimizes the bite of the individual athlete and captures the information digitally to create a bespoke neuromuscular mouthguard at a cost, quality and speed that truly disrupts the industry. GuardLab offers upper protection mouthguards for contact and combat sports, lower performance mouthguards for training and endurance sports and recovery guards for light clenching and grinding for sleep and post-training. GuardLab mouthguards are designed to benefit every type of athlete, from active individuals, high school and college players, as well as elite professionals. GuardLab mouthguards are available to consumers through events and a growing nationwide network of dentists found on Guardlab.com. For more information visit Guardlab.com and follow GuardLab on Facebook, Twitter and Instagram. 

Forward-Looking Statements

This press release includes "forward-looking statements," which may be identified by words such as "may," "will," "expects," "intends," "plans," "projects," "estimates," "anticipates," or "believes" or the negative thereof or any variation thereon or similar terminology or expressions. We have based these forward-looking statements on our current expectations and projections about future events. These forward-looking statements are not guarantees and are subject to known and unknown risks, uncertainties and assumptions about us that may cause our actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause actual results to differ materially from our expectations include, but are not limited to: our ability to raise additional capital, our limited revenues generated to date, our ability to attract and retain qualified personnel, the ability to successfully develop licensing programs and generate business, rapid technological change in relevant markets, changes in demand for current and future intellectual property rights, legislative, regulatory and competitive developments, intense competition with larger companies, general economic conditions, and other factors set forth described in our filings with the Securities and Exchange Commission ("SEC"), including our annual report on Form 10-K filed with the SEC on April 16, 2015. VerifyMe (formerly known as LaserLock Technologies) expressly disclaims any obligation to publicly update any forward-looking statements contained herein, whether as a result of new information, future events or otherwise, except as required by law.

Contacts:

VerifyMe
Investors and Media:
Benjamin Burrell
Chief Operating Officer
[email protected]
212-994-7002 x702

Investor Relations
VerifyMe
[email protected]

GuardLab
Kristin Shrader
865-607-1732
[email protected]