Nine companies have submitted letters of intent to acquire SsangYong Motor Co., which reportedly include US-based Cardinal One Motors, SM Group, and Edison Motors Co.
SsangYong did not divulge the names of the nine firms due to the confidentiality agreement with the potential investors.
K-pop Motors Co., which specializes in electric scooters, and pharmaceutical firm Park Seok-jeon & Co., which formed a strategic partnership in April to acquire SsangYong, reportedly submitted LOIs.
Cardinal One Motors chief Duke Hale, who founded HAAH Automotive Holdings Inc. to import vehicles from China for the US, tried to acquire SsangYong through the business entity.
Due to HAAH's bankruptcy as a result of the rising US-China tensions, Hale set up Cardinal One Motors to pursue SsangYong.
Hale said their depth of auto experience can help in the rehabilitation of Ssangyong in South Korea and expand sales through North America.
Meanwhile, Edison Motors formed a consortium with the Keystone private equity fund and two other financial investors to join an upcoming auction to take over SsangYong. Homegrown equity fund, the Korea Corporate Governance Improvement (KCGI), may also participate in the consortium.
SM Group is eyeing SsangYong to diversify its business portfolio, which ranges from shipping to construction, to auto parts manufacturing.
Ssangyong noted that most of the companies that have submitted LOIs plan to invest in electric vehicles that could help it transform into an environment-friendly carmaker.
The carmaker will conduct preliminary due diligence on the companies that pass an initial screening process by the end of August with the aim of selecting a preferred bidder in September.
Analysts said it will take 800 billion won to 1 trillion won to take over the debt-laden SsangYong.


AI Stocks Rally in Asia as Oil Surge and Hawkish Central Banks Shake Global Markets
Ukraine Faces Pressure to Introduce VAT on Low-Value Imports to Secure IMF Funding
Gold Prices Drop Amid Iran War Concerns, Rising Oil Costs, and Hawkish Central Bank Signals
Novartis Q1 2026 Earnings Miss Expectations as Generic Competition Pressures Sales
Lightelligence IPO Soars Over 400% in Hong Kong Debut Amid Rising AI Investment Demand
Asian Stocks Slip as Oil Prices Surge and Fed Signals Inflation Risks
Why Paycom Was Named a 2026 Platinum Employer on the Where You Work Matters List
Dollar Holds Near Two-Week High as Fed Hawkish Shift Lifts Yields, Yen Near Intervention Zone
China Manufacturing PMI Beats Forecasts in April Amid Weak Domestic Demand
OpenAI Faces Revenue Pressure and User Growth Challenges Ahead of IPO
Google Secures Pentagon AI Deal for Classified Projects
Advantest Stock Falls on Weak Outlook Despite Strong AI-Driven Results
US-Iran Conflict Escalates Amid Oil Blockade and Rising Global Tensions
DeepSeek Slashes AI Model Pricing to Boost Adoption and Challenge Global Rivals
Micro Systemation Reports Q1 Loss Amid Strategic Investments and Revenue Growth
Stock Market Update: Fed Holds Rates Steady as Tech Earnings and Geopolitical Tensions Shape Outlook
Meta Raises 2026 Capex Outlook Amid AI Spending Surge, Shares Drop After Earnings 



