True Citrus Partners with Girls on the Run

Charlotte, NC, Feb. 27, 2018 -- Girls on the Run, a national nonprofit organization dedicated to empowering girls to become confident and strong through running and a 10-week curriculum focused on building self-confidence, announced today that True Citrus has become one of its partners. As part of the partnership, True Citrus will provide its True Lemon® and True Lime® 10-calorie beverage mixes, which are made with only simple and clean ingredients, to Girls on the Run participants across the country.

“Staying hydrated is really important to our girls so it’s great that we can now provide flavor options for their water,” said Theresa Miller, chief engagement officer for Girls on the Run. “We love the fact that True Lemon and True Lime products taste delicious without chemicals or artificial sweeteners or flavors. This partnership will further the mission of our organization and make an impact on the hundreds of thousands of girls we’ll serve throughout this next year.”

In a recent survey of over 800 True Citrus customers, 90 percent of respondents said that True Citrus products have encouraged them to increase their water intake. True Citrus products have no artificial sweeteners, flavors, preservatives, sodium or gluten and are non-GMO. A patented recipe crystallizes lemon and lime juices and oils together, locking fresh-squeezed citrus taste into its 10-calorie beverage mix line of True Lemon lemonades, True Lime limeades and unsweetened citrus replacement sachets that encourage people to love their water their way.

“Our partnership with Girls on the Run is a natural extension of our partnership with our customers to help them live their best lives by staying hydrated deliciously,” said Heidi Carney, executive vice president of marketing/customer relations. “Being hydrated and active is so important for feeling happy, healthy and strong. Girls on the Run does an amazing job of helping young girls make that mind-body connection, and we’re honored to help in any way we can.”

A recent external study of the Girls on the Run program showed that 97 percent of third through fifth grade participants said they learned critical life skills through their participation in the 10-week program, and use these skills to better resolve conflict, manage emotions and help others. Girls who need the program the most experience the greatest benefit: Those who began the program with below-average scores significantly improved from pre- to post-season on all outcomes—competence, confidence, connection, character and caring. And girls who were the least active before Girls on the Run increased their physical activity level by 40 percent from pre- to post-season and maintained this increased level beyond the program’s end.

True Citrus joins a list of companies known not only for their business excellence but also their commitment to their communities, including Target, Cigna, Procter & Gamble, Justice, Asics and American Express.

About Girls on the Run

Girls on the Run is a physical activity-based positive youth development (PA-PYD) program that is designed to enhance girls’ social, psychological and physical skills and behaviors to successfully navigate life experiences. The program’s evidence-based curriculum places an emphasis on developing competence, confidence, connection, character, caring, and contribution in young girls through lessons that incorporate running and other physical activities. The life skills curriculum is delivered by caring and competent coaches who are trained to teach lessons as intended. Girls on the Run, a non-profit organization with councils in all 50 states and the District of Columbia, has served over 1.4 million girls since its inception in 1996.

For more information, visit www.girlsontherun.org.

About True Citrus

True Citrus, a Baltimore-based company, is the manufacturer of the True Citrus family of products including True Lemon® and True Lime® unsweetened sachets and lemonades and limeades. All True Citrus products are made from patented recipes that capture an authentic, fresh-squeezed citrus taste and use only simple and clean ingredients (and never have artificial sweeteners, flavors, preservatives, sodium or gluten and are Non-GMO). True Citrus products, including low-cal lemonades and limeades, unsweetened citrus replacements and spice blends, are available at over 35,000 stores including Walmart, Kroger, Target, Safeway, Publix, HEB, Wegmans and Food Lion, among others, as well as Amazon and TrueLemonStore.com.True Citrus products are also available in foodservice operations as well as for commercial ingredient applications.

For more information, visit www.TrueCitrus.com

Attachments:

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/06e6bf0e-a15e-47a2-98ee-dd30073395e2

Theresa Miller
Girls On the Run International
7049108980
[email protected]