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The TikTok channel is being added to Atmosphere's streaming TV package for about 19,000 businesses globally, including Taco Bell, Burger King, Meineke Car Care, Westin, and Texas Roadhouse.
Atmosphere TV has over 60 channels, including Happy TV and Paws TV.
Atmosphere's editors get clearance from video creators to curate TikTok's videos for the channel and add licensed sound.
That means viewers can't enjoy dance videos with the latest music hits.
TikTok has grown to more than 1 billion users, but its audience skews younger. Having its video play in business could attract more, older viewers.
TikTok has begun moving its content from smartphones to TVs, releasing a TikTok TV app for Google TV, Amazon Fire TV, and other Android TV OS devices, plus Samsung and LG smart TVs.
Dan Page, head of global business development, new screens at TikTok, said they are showcasing their community’s creativity among new audiences that might not understand what the TikTok experience is, or the diversity of their platform’s content.
