The Ninth Edition of "Limpiemos Nuestro México" Mexico’s Largest Cleanup Campaign Is a Proven Success

—Initiative created by Ricardo Salinas to achieve a national cultural change for the benefit of a cleaner and healthier Mexico—

—4.5 million volunteers participated in the ninth annual “Limpiemos Nuestro México” campaign—

—Thousands of brigades were organized to clean rivers, streets, forests, parks, and beaches across Mexico—

MEXICO CITY, Feb. 26, 2018 -- Grupo Salinas (www.gruposalinas.com), a group of dynamic, fast-growing and technologically advanced companies, deeply committed to the modernization of the countries where they operate and founded by entrepreneur Ricardo Salinas (www.ricardosalinas.com), announced that last Sunday, Mexico came together to clean up litter and raise awareness about the serious problem of garbage in our country. The ninth annual Limpiemos Nuestro México campaign met the goal of cleaning up streets and raising awareness that littering is unacceptable.

During the campaign, 4.5 million volunteers participated in more than 88,000 organized brigades that collected garbage in forests, schools, beaches, parks, streets, and rivers, picking up in just 4 hours, more than 22,000 tons of garbage.

Limpiemos Nuestro México is a project created by Ricardo Salinas in 2009, with the central objective of achieving a national cultural of change for the benefit of a cleaner and healthier Mexico.

It is also a call to action to unite companies, governments, schools, unions, organizations and society to work, shoulder to shoulder, in favor of this social and ecological cause.

On this occasion, government agencies such as Ministry of Education and the Ministry of Environment and Natural Resources joined Bimbo, Fundación Azteca and Grupo Salinas, as well as other social organizations and citizen groups, to demonstrate that when we work together we generate change.

Grupo Salinas will continue to promote this type of initiatives to create value and generate inclusive prosperity in Mexico.

About Grupo Salinas

Grupo Salinas (www.gruposalinas.com) is a group of dynamic, fast growing, and technologically advanced companies focused on creating: economic value through market innovation and goods and services that improve standards of living; social value, to create social capabilities to improve the communities’ conditions; and environmental value, by reducing the negative impact related to its business activities. Created by Mexican entrepreneur Ricardo B. Salinas (www.ricardosalinas.com), Grupo Salinas operates as a management development and decision forum for the top leaders of member companies. These companies include: TV Azteca (www.TVazteca.com; www.irtvazteca.com), Grupo Elektra (www.grupoelektra.com.mx), Banco Azteca (www.bancoazteca.com.mx), Advance America (www.advanceamerica.net), Afore Azteca (www.aforeazteca.com.mx), Seguros Azteca (www.segurosazteca.com.mx), Punto Casa de Bolsa (www.puntocasadebolsa.mx), Totalplay (www.totalplay.com.mx) and Totalplay Empresarial (totalplayempresarial.com.mx). TV Azteca and Grupo Elektra trade shares on the Mexican Stock Market and in Spains' Latibex market. Each of the Grupo Salinas companies operates independently, with its own management, board of directors and shareholders. Grupo Salinas has no equity holdings. The group of companies shares a common vision, values and strategies for achieving rapid growth, superior results and world-class performance. The group companies operate in Mexico, the US, Guatemala, Honduras, El Salvador, Panama and Peru.

Press Relations:

Luciano Pascoe, +52 (55) 1720 1313 ext. 36553, [email protected]
Daniel McCosh, +52 (55) 1720-0059, [email protected]