The Hershey Company Releases New, Limited-Edition Collection Inspired by ‘Flavors of America’

HERSHEY, Pa., April 27, 2017 -- The Hershey Company (NYSE:HSY) announces its line-up of all-new, limited-edition products with flavors inspired by the unique tastes of iconic, U.S. summer destinations. The new ‘Flavors of America’ collection is an assortment of six classic products from iconic brands, including Hershey’s, Hershey’s Kisses, Reese’s, Kit Kat®, Twizzlers and PayDay – all with summer-inspired flavors sure to transport your senses.

KIT KAT® Strawberry Flavored Candy (Taste of California), REESE'S Honey Roasted Flavored Peanut Butter Cup (Taste of Georgia), HERSHEY'S Cherry Cheesecake Flavored Bar (Taste of New York), HERSHEY'S KISSES Coconut Almond Flavored Candies (Taste of Hawaii), PAYDAY BBQ Flavored Bar (Taste of Texas), TWIZZLERS Key Lime Pie Flavored Twists (Taste of Florida), TWIZZLERS Orange Cream Pop Flavored Twists (Taste of Florida)

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/833a89b7-0a64-4736-b150-120f437ae46a

One bite of Kit Kat® Strawberry Flavored Candy, made with crispy wafers and strawberry crème, will take your imagination to the annual California Strawberry Festival where you can enjoy the feeling of simple fruity bliss among the strawberry fields. If your dream summer destination is a bit more tropical, let delicious Hershey’s Kisses Coconut Almond Flavored Candies transcend your taste buds to the beaches of Hawaii. Close your eyes and feel that warm summer breeze.

Summer is also a time to gather friends and family around a summertime barbeque. Try something new inspired from the grill with PayDay BBQ Flavored Bars. These new bars combine the tang of bold BBQ-seasoned peanuts surrounding a chewy caramel center for a unique, Texas-inspired flavor. Relax with friends at a beach bonfire on a clear summer night and share something unexpected with a new take on Reese’s – Reese’s Honey Roasted Flavored Peanut Butter Cups. The twist on a classic offers a mixture of sweet and salty peanut butter notes complete with a hint of floral, amber and molasses – all providing the sweet taste of Georgia.

Just want to kick your feet up and relax by the pool Florida-style? Say no more. Refresh your summer days with Twizzlers Key Lime Pie Flavored Twists or Twizzlers Orange Cream Pop Flavored Twists. Both new flavors are reminiscent of the sunshine state with the sweet and tart taste of key lime pie and classic Florida oranges with a filling of smooth cream.

Last but not least, the classic Hershey’s bar takes a page of inspiration from summers in New York with Hershey’s Cherry Cheesecake Flavored Bars. This new treat captures the taste of creamy New York cherry cheesecake in every bite, making it easy to enjoy wherever your summer takes you.

The Hershey Company’s Flavors of America collection is now available at retailers nationwide while supplies last.

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Visit: www.thehersheycompany.com

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About The Hershey Company
The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 18,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.

At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.

Contact:
The Hershey Company
Anna Lingeris | 717-534-4874| [email protected]

Ketchum Public Relations
Kristen Seabolt | 202.835.9462| [email protected]