Tag Heuer Connected Smartwatch Looks Like A Watch

Tag Heuer, the well-known Swiss watchmaker, recently unveiled its first smartwatch called “Tag Heuer Connected”. The company partnered with Intel and Google to produce the computerized wristwatch billed as the "world's smartest luxury watch”, The Sun Chronicle reported.

“We are incredibly proud to be unveiling the first connected watch that brings more than 150 years of history firmly into the future," IBTimes quoted Jean-Claude Biver, CEO of Tag Heuer and president of the LVMH Group's watches division.

Biver said his company is moving beyond 150 years of making traditional mechanical watches by partnering with the aforementioned tech giants in what he calls the “marriage of Watch Valley and Silicon Valley”, as reported by Barron’s. He said that the aim was to “make it look like a watch,” not like a connected watch. 

Pointing out the watch, Intel CEO Brian Krzanich said that it “doesn’t look like an electronics product,” it looks like a watch.

The recommended price, according to the website, is $1500. The TAG Heuer Connected is equipped with a built-in stopwatch, timer, and alarm. Also, there are up to 4,000 apps available through Android Wear that can be added to the watch. Google Play offers all Android Wear apps for the TAG Heuer Connected to Android users, the FAQ section in the website reads.

When asked about advantages over the Apple Watch, Biver said the “Apple Watch will never be eternal,” and that “Our watch looks like a watch, Apple Watch looks like Apple Watch, so you will have to choose”, as reported by Barron’s.