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Snap To Bring Snapchat Stories To The Web, Casting A Wider Net For Users

Snapchat App.TeroVesalainen/Pixabay

Snapchat Stories has always been primarily a mobile app feature but reports indicate that Snap Inc. could be thinking of bringing it to the web. This would make the service more accessible for those who either don’t use smartphone apps or want to be able to use both. It will apparently be called Stories Everywhere and is the company’s answer to Facebook’s cloning efforts.

The development was first reported by Cheddar, citing a source who claimed that Snap was working on the new service to grow its user base. Snapchat has been having difficulty getting the kind of growth in its number of users that investors were hoping for. This tainted its once-promising IPO.

In any case, the publication noted that Snap apparently hired former Senior Vice President and Global Head of Video at News Corp, Rahul Chopra to lead the efforts with Stories Everywhere. Chopra will reportedly be responsible for bringing the potential of the service to its fullest and attract more users. This could even involve providing the ability to share videos on other social networks.

The story has generated a lot of interest among tech publications, but so far, Snap has declined to comment on the matter, Engadget reports. The site did note that this was a natural path for the company to take with regards to its social media platform.

After all, by embedding the service everywhere people might see it, the more likely they will be to use it. Twitter has had a measure of success with this method, as well.

What’s more, neither Facebook nor Instagram is currently allowing anyone to embed their own Stories clones, so this could be a huge edge for Snap. If it can pull it off, the company could take away some of the momentum that Mark Zuckerberg’s social networks got after copying Stories.

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