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There’s no denying that artificial intelligence is becoming a huge trend in the tech industry. Amazon has Alexa and its Echo devices, while Google has Google Home and Google Assistant. There used to be a time when Apple was ahead of the pack in this arena with Siri. Unfortunately for the Cupertino giant, it seems that time is long past.
As Business Insider notes, several tech giants have raised the bar of smart assistants higher during their respective conferences for the year. While most of them have been rather dull, they did give Apple an idea of how hard it will have to jump once its Worldwide Developers Conference (WWDC) next month.
Facebook, Microsoft, and Google have all laid out their plans on what they wanted to achieve with AI and even augmented reality. Mark Zuckerberg made the interesting declaration that smartphones will no longer exist in a matter of decades once AR glasses become widely adopted.
On the other hand, both Microsoft and Google have been unleashing powerful tools for usage and collection of data, which is integral in developing effective AI assistants. This is where Apple falls woefully short. If the company can’t overcome this particular hurdle, even the shiniest, most electrifying iPhone might not be enough to save it.
In a recent test conducted by CNBC, Apple’s shortcomings become even more vivid. Pitting it against Google Assistant, the publication noted that Siri underperformed miserably. Not only was Google’s smart assistant “smarter,” it also performed better in terms of efficiency, convenience, and functionality.
In some cases, the two services were tied while in others, they both failed. In the end, however, it was Google’s win.
The best case scenario for Apple would be to reveal staggering advancements in both AI and AR technologies during the WWDC. This will go a long way towards reassuring investors and invested customers. If it doesn’t deliver on those fronts, Apple could be looking at a downward slope.
