Sensoria Adds Two Microsoft C-Level Executives to Leadership Team

REDMOND, Wash., Jan. 25, 2017 -- Sensoria, a world leader in artificial intelligence smart garment and footwear technology, announces today that former Microsoft President and COO, Richard Belluzzo, is now an independent Board of Directors member for the company. In addition, former Microsoft Divisional Chief Financial Officer and 20 year Microsoft veteran, Andrea Silvestrini, is joining the Sensoria team as its new CFO.  

“This is a fantastic vote of confidence in Sensoria’s team and vision,” said Davide Vigano, CEO and co-founder of Sensoria. “Both Richard and Andrea join the team with unmatched knowledge and experience that is going to propel Sensoria further to the top. We are excited to have both of them join us in our journey to make the garment the next ultra-personal wearable computer.”

Before serving as President and COO at Microsoft Corporation, Belluzzo was Group Vice President of the consumer organization at Microsoft. Belluzzo, who is a three-time CEO and tech executive in the Bay Area, began his career at Hewlett Packard. During his 23 years at the company, most of his time was focused on leading and building its printing and PC business.

“I am excited to join the Sensoria Board of Directors. Sensoria is a very early leader in what will be a large and dynamic market. It is a very interesting company in an up-and-coming field—wearables. There is no doubt that the company will make a significant impact,” said Belluzzo.

Belluzzo joins Reply S.p.A. Executive Partner Marco Cusinato as an external member of Sensoria’s Board of Directors. Reply S.p.A is a Sensoria investor and a multibillion dollar system integration, consulting and digital services company publicly traded on the Italian stock exchange (REY:BrsaItaliana).

Under his new role as CFO, Silvestrini is responsible for Sensoria’s financial and business planning and works closely with Sensoria’s co-founders on business strategy and business development. He will lead multiple projects, including bill of materials (BOM) cost reduction efforts with the hardware team and key suppliers. As a former divisional CFO at Microsoft, Silvestrini was responsible for OEM, IOT, and Intellectual Property businesses - whose combined revenues were approximately $20 billion.

“Sensoria has delivered the Sensoria Core platform and is changing the landscape of the Internet of Things. The potential for this company to partner with sports apparel and footwear industry is infinite,” said Silvestrini. “Sensoria has already made an impressive mark in delivering IoMe wearables and artificial intelligence software solutions, and I’m extremely excited and honored to work alongside the team while we strive to take it to the next level.”

Before founding Sensoria, Davide Vigano and co-founder Maurizio Macagno led successful careers at Microsoft. Vigano joined the company as an intern in Redmond corporate headquarters product teams, later brought the Italian Microsoft business and enterprise operations to number one in the world for contribution margin, and sixth largest subsidiary overall. In his 23 year long career at the company he lead multiple teams, including the Healthcare Solutions Group’s product management and marketing team, and left the company as partner level executive in 2010 to start Sensoria. Macagno, who joined Microsoft Italy in 1999, moved to the United States in 2005 to later join the Microsoft Xbox/Entertainment division, where he served as a senior program manager for Xbox LIVE services. Both will continue to serve on Sensoria’s Board of Directors.

To learn more about Sensoria, its leadership team and line of products, please go to www.sensoriafitness.com.

About Sensoria Inc.
Our vision is The Garment is The Computer®. Headquartered in Redmond, (WA) Sensoria Inc. is a leading developer of IoMe (Internet of Me) wearables and artificial intelligence software solutions that improve people's lives. Our proprietary sensor infused smart garments, Sensoria Core microelectronics and cloud system enable smart footwear and clothing to convert data into actionable information for health and fitness users in real-time. Sensoria® is a registered trademark of Sensoria Inc. For further information on Sensoria, please visit: www.sensoriafitness.com.

Media Contacts:
Alex Perez 
Uproar PR for Sensoria
[email protected]
321.236.0102