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Selling on Amazon: 5 Useful Tips for Beginners
If you are new to selling on Amazon, then you may feel somewhat overwhelmed. With the Amazon marketplace being one of the most popular selling places for businesses, it can be difficult to know where to start and how to stand out from the crowd.
At the beginning of last year, 2019, over 50 percent of all paid units on Amazon were from third-party sellers, showing that there really is money to be made from selling on Amazon. So, we have put together a few of our top and most useful tips to help you get up and running.
Optimize Product Details for Search
There are more than 12 million products on sale on Amazon, so when consumers search for the product they are looking for, they will get hundreds of results back. This is where they will then find and compare the different products before they go ahead with a purchase.
If you want your retailer to be the company customers buy from, then you need to ensure that not only are your products clearly described but also that your descriptions are optimized for searches. The more accurate your product description, the more likely customers are to find your products. So, be sure to use key terms such as product title, search terms, and product identifiers.
Be Competitive with Your Pricing
As there are so many suppliers to choose from on the Amazon marketplace, many customers are looking for the lowest price. Therefore, it is important that you are aware of what prices you are competing against so that you can set your pricing accordingly. Many Amazon sellers use a repricer tool to make pricing competitively 24/7 much easier.
Having lower prices can help you to show up at the top of the search results, but you don’t want to sell your products for less than they are worth. Be sure to do your pricing research and if you are charging more for a product than your competitors, make sure customers know why.
Use Professional Images
When buying online, customers rely on the images provided of the products they want to buy. Therefore, it is crucial that you have professional and clear photographs available. Customers are unlikely to buy from you if they can’t clearly see that you have the products that they are looking for. Blurry photos taken on your cell phone just won’t cut it. Invest in a camera and think about the background when taking product images.
Consider Using Amazon Fulfillment
Being able to quickly and effectively fulfill orders is an important part of selling online. With so many competitors for your customers to choose from, if you can’t get the products required quickly, then customers will simply go elsewhere.
Many sellers have chosen to use Fulfillment by Amazon (FBA), which is a service that Amazon offers in which they will fulfill orders for you. This means that you can provide customers with the amazing level of service that Amazon has become famous for, and which has ensured their success.
However, there is a charge for the FBA service, and for some sellers, this isn’t an option. Yet you should be sure to look into it.
Use Product Reviews to Your Advantage
Product reviews are something that many sellers are worried about. While good product reviews can quickly boost your business and lead to more orders, bad reviews can decrease sales and damage trust. One of the best ways to encourage product reviews is by asking customers to provide them for you. But be sure to respond to any reviews left for you.
By following these helpful tips, you can make selling on Amazon a success in no time!
This article does not necessarily reflect the opinions of the editors or management of EconoTimes.