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Prime Now Added To Amazon Alexa For Two-Hour Delivery On Orders

Amazon Prime Now.SounderBruce/Flickr

It seems Amazon is really bent on expanding its retail influence and improving the appeal of its Alexa smart assistant. Its latest attempt at wooing customers is the addition of the Prime Now functionality on the artificial intelligence, which will basically allow users to order items and have them delivered in as little as two hours.

Naturally, the concept of an incredibly fast delivery service that will reduce two days into mere hours would appeal to the sensibilities of demanding customers. Unfortunately, Prime Now is only available in around 30 cities and only in the US, CNET reports. This tidbit obviously provides a glaring limitation to the number of people that might find the new service worth trying.

Even so, for those who do have access to Prime Now, it has the potential to change the way shopping works for several reasons. For one thing, ordering products will no longer require the laborious effort of picking up a smart device, going to the app or website, and then placing the order. For another, it’s almost like ordering someone else to do the shopping, such as a servant or maybe a spouse.

On that note, there are a few things that Amazon might be ignoring in implementing this new service. Based on what the retail giant said about the trend of users ordering stuff on its platform via voice command through Alexa, the numbers are really small. It seems customers would still much prefer shopping online the old-fashioned way.

At the very least, this new option provides the extremely lazy with another choice for shopping, BGR notes. Some people would much rather shout “Alexa, order Toilet Paper from Prime Now!” from inside the bathroom while they are doing their business rather than stop playing Clash of Clans on their smartphones.

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