Columbia Student Mahmoud Khalil Fights Arrest as Deportation Case Moves to New Jersey 
Why financial hardship is more likely if you’re disabled or sick 
Why have so few atrocities ever been recognised as genocide? 
Canada’s local food system faces major roadblocks without urgent policy changes 
Why a ‘rip-off’ degree might be worth the money after all – research study 
AI is driving down the price of knowledge – universities have to rethink what they offer 
Can your cat recognise you by scent? New study shows it’s likely 
6 simple questions to tell if a ‘finfluencer’ is more flash than cash 
The ghost of Robodebt – Federal Court rules billions of dollars in welfare debts must be recalculated 
What’s the difference between baking powder and baking soda? It’s subtle, but significant 
The pandemic is still disrupting young people’s careers 
Britain has almost 1 million young people not in work or education – here’s what evidence shows can change that 
Glastonbury is as popular than ever, but complaints about the lineup reveal its generational challenge 
Locked up then locked out: how NZ’s bank rules make life for ex-prisoners even harder 
Popeyes is turning up the heat with its latest creation—the Ghost Pepper Chicken Sandwich. This new offering combines Popeyes' signature crispy chicken with a fiery Ghost Pepper marinade, served on a butter-toasted brioche baguette with barrel-cured pickles. The spicy twist is set to reignite excitement among chicken sandwich fans.
Popeyes Set to Ignite Excitement with New Ghost Pepper Chicken Sandwich After Past Success
Five years ago, in a pre-pandemic era, the United States was swept by a chicken sandwich frenzy. Now, Popeyes is gearing up for a similar wave of excitement with its new Ghost Pepper Chicken Sandwich.
The fast-food chain is introducing a new chicken sandwich infused with seasoning. The Ghost Pepper Chicken Sandwich is a fusion of Popeyes' existing product line and a chili-infused Ghost Pepper marinade that Popeyes claims is spicy but not mind-numbing. It will be affixed to a butter-toasted brioche baguette and accompanied by barrel-cured pickles.
With a significant tenure in the chicken sandwich business, Popeyes is no stranger to the game. The anticipation for their new launch is expected to be as high as it was for their previous unveiling.
Popeyes capitalized on its risk with the chicken sandwich. The company had never previously provided a sandwich in its 50-year tenure. Due to the overwhelming demand, the company's entire two-month inventory was sold out in just two weeks.
Popeyes Aims to Challenge Chick-fil-A with New Ghost Pepper Sandwich as Rivalry Heats Up
Popeyes then implemented an unconventional strategy by encouraging customers to bring their rolls to the stores and construct the sandwiches, utilizing chicken tenders.
From the start, Popeyes has been clear about its goal to outshine Chick-fil-A in the chicken sandwich market. While this objective is yet to be met, the recent launch may be a step towards it. Wendy's, with its popular fiery chicken sandwich, could also be in Popeyes' sights.
Numerous other chains, including Taco Bell, have redirected their attention to including a chicken sandwich on their menus in response to Popeyes' success. McDonald's introduced a chicken variant of its Big Mac earlier this month to attract customers who enjoy chicken.
