Ridesharing firm Uber resolves trademark dispute with NY-based Uber ad agency

New York marketing agency Uber Inc agreed to dismiss its trademark infringement claims in Manhattan federal court against rideshare company Uber Technologies and its advertising partner Adomni over plans to display ads on its drivers' cars.

Uber Inc sued Uber Technologies and Adomni last year as the latter group's plan would supposedly create consumer confusion with the marketing agency, which has worked with such brands as BMW and Macy's.

Uber Inc, which has been using the "Uber" name since 1999, said it has dealt with "constant business interruptions" from transactions meant for the rideshare company.

The interruptions include customer complaints, product shipments, legal correspondence, and other communications

Uber Inc. has also rejected Uber Technologies' offer of $120,000 in exchange for changing its name.

Meanwhile, Adomni provides ad services for Uber Technologies as "Uber OOH."

US District Judge Kevin Castel found that Uber Inc made plausible claims that Uber Technologies infringed and diluted its trademarks.

Consequently, Castel rejected Uber Technologies' motion to dismiss the complaint in February.