PepsiCo India will utilize a crop and plot-level predictive intelligence model to help farmers maximize potato yields and improve their quality via functional dashboards on user-friendly mobile apps.
Launched in collaboration with Cropin, a leading global agri-tech company known for creating the first industry cloud for agriculture, this initiative is part of PepsiCo’s ‘Precision Agriculture’ model for India and is being implemented as a pilot project in demo farms in Gujarat and Madhya Pradesh.
The majority of farmers in India have less than one hectare of land under cultivation. They frequently experience difficulties due to lack of tools necessary to determine when it is best to use agri-inputs like water, fertilizer, and pesticides, as well as useful meteorological information.
By leveraging satellite photography in conjunction with remote sensing data to deliver insights, the new project under the PepsiCo-owned brand Lay's addresses these issues.
The system can produce a forecast up to 10 days in advance, helping farmers identify various crop stages and closely monitor the health of their crops. It can also serve as a disease warning system that is based on historical data and weather forecasts.


An unexpected anomaly was found in the Pacific Ocean – and it could be a global time marker
Swimming in the sweet spot: how marine animals save energy on long journeys
How is Antarctica melting, exactly? Crucial details are beginning to come into focus
Federal Reserve Balance Sheet Reduction: Brookings Research Outlines Possible Path Forward
Ukraine minerals deal: the idea that natural resource extraction can build peace has been around for decades
Fungi are among the planet’s most important organisms — yet they continue to be overlooked in conservation strategies
Extreme heat, flooding, wildfires – Colorado’s formerly incarcerated people on the hazards they faced behind bars
Nanya Technology Shares Surge 10% After $2.5 Billion Private Placement from Sandisk and Cisco
Unilever and Magnum Face Defamation Lawsuit Over Ben & Jerry's Board Chair Dismissal
We combed through old botanical surveys to track how plants on Australia’s islands are changing
Meta Ties Executive Pay to Aggressive Stock Price Targets in Major Retention Push
Dollar Strengthens as U.S.-Iran Peace Talks Send Mixed Signals
Burkina Faso and Mali’s fabulous flora: new plant life record released
Oil Prices Climb as Iran Reviews U.S. Peace Proposal Amid Middle East Tensions
Reflection AI Eyes $25 Billion Valuation in Massive $2.5 Billion Funding Round
Gold is meant to be a ‘safe haven’ in uncertain times. Why is it crashing amid a war?
Bank of Japan Unveils New Inflation Gauge to Support Case for Future Rate Hikes 



