PepsiCo launches Crop Intelligence Model for India in collaboration with Cropin

PepsiCo India will utilize a crop and plot-level predictive intelligence model to help farmers maximize potato yields and improve their quality via functional dashboards on user-friendly mobile apps.

Launched in collaboration with Cropin, a leading global agri-tech company known for creating the first industry cloud for agriculture, this initiative is part of PepsiCo’s ‘Precision Agriculture’ model for India and is being implemented as a pilot project in demo farms in Gujarat and Madhya Pradesh.

The majority of farmers in India have less than one hectare of land under cultivation. They frequently experience difficulties due to lack of tools necessary to determine when it is best to use agri-inputs like water, fertilizer, and pesticides, as well as useful meteorological information.

By leveraging satellite photography in conjunction with remote sensing data to deliver insights, the new project under the PepsiCo-owned brand Lay's addresses these issues.

The system can produce a forecast up to 10 days in advance, helping farmers identify various crop stages and closely monitor the health of their crops. It can also serve as a disease warning system that is based on historical data and weather forecasts.