Microsoft Wins Approval to Build 15 New Data Centers in Wisconsin 
U.S. Lawmakers Demand Scrutiny of TikTok-ByteDance Deal Amid National Security Concerns 
Alibaba-Backed Moonshot AI Unveils Kimi K2.5 to Challenge China’s AI Rivals 
Sandisk Stock Soars After Blowout Earnings and AI-Driven Outlook 
Tesla Q4 Earnings Beat Expectations as Company Accelerates Shift Toward AI and Robotics 
Advantest Shares Hit Record High on Strong AI-Driven Earnings and Nvidia Demand 
Rewardy Wallet Integrates 1inch Swap API to Enable Gasless, Optimized Token Swaps 
Elon Musk Reportedly Eyes June 2026 SpaceX IPO Timed With Planetary Alignment and Birthday 
OpenAI Reportedly Eyes Late-2026 IPO Amid Rising Competition and Massive Funding Needs 
Rewardy Wallet and 1inch Collaborate to Simplify Multi-Chain DeFi Swaps with Native Token Gas Payments 
Apple Forecasts Strong Revenue Growth as iPhone Demand Surges in China and India 
Google Disrupts Major Residential Proxy Network IPIDEA 
CSPC Pharma and AstraZeneca Forge Multibillion-Dollar Partnership to Develop Long-Acting Peptide Drugs 
Pentagon and Anthropic Clash Over AI Safeguards in National Security Use 
Apple Faces Margin Pressure as Memory Chip Prices Surge Amid AI Boom 
Meta Stock Surges After Q4 2025 Earnings Beat and Strong Q1 2026 Revenue Outlook Despite Higher Capex 
PUMA has partnered strategically with Google Cloud to enhance its online retail operations. By leveraging Google Cloud's data, analytics, and AI solutions, PUMA aims to streamline its online retail experience, making it more efficient and personalized for customers globally.
Partnership for Enhanced Retail Experience
According to PR Newswire, The partnership will involve deploying Google Cloud's advanced technologies to drive consumer-facing innovations, such as generative AI shopping assistants and virtual try-ons. These initiatives are set to revolutionize the online shopping experience for PUMA customers.
PUMA will transition parts of its e-commerce ecosystem, including PUMA.com, to Google Cloud. This move is expected to optimize the platform and create a global e-commerce data hub, significantly improving customer experience and operational efficiency.
Leveraging Data Insights for Growth
BNN Breaking reported that PUMA has already seen a 19% increase in average order value after integrating Google Analytics and BigQuery. The company's ability to access real-time inventory levels faster has also enhanced the shopping experience for consumers.
PUMA plans to incorporate Google Cloud AI capabilities across its direct-to-consumer channels to offer more personalized and rewarding experiences. Implementing Vertex AI Search for retail will enable better product discovery and tailored recommendations for shoppers.
Empowering Loyalty Programs
Google Cloud's AI capabilities will play a central role in revamping PUMA's global loyalty program, facilitating quicker rewards transactions and customized promotions. This strategic approach aims to enhance customer engagement and brand loyalty.
Data-Driven Personalization
By consolidating e-commerce data on Google Cloud, PUMA will create a unified data engine for comprehensive insights into customer interactions. This data-driven strategy will enable faster and more accurate product personalization and offer customization.
Pancho Ortuzar, Director of Global E-Commerce Engineering at PUMA, emphasized the partnership's importance in enhancing data governance, analytics, and security. The centralized customer data platform on Google Cloud will revolutionize collaboration with partners in customers' best interest.
Photo: Puma Newsroom
