PUBLISH announced it has been contracted by Kansong Art Museum to implement the technical solution for the conversion of the Haerye Edition of Hunminjeongeum to NFTs (non-fungible tokens).
The Haerye Edition of Hunminjeongeum
The Hunminjeongeum (“Proper Sounds to Instruct the People” in English) is a manuscript created by Sejong the Great, the fourth king of the Joseon dynasty. It consists of a preface explaining the purpose of creating Hangul (the Korean alphabet), followed by a longer section detailing 28 new letters--including 17 consonants and 11 vowels--and their combinations.
The Haerye Edition of Hunminjeongeum, or Hunminjeongeum Haerye, is a book consisting of two parts. Part one consists of the Hunminjeongeum, while part two consists of commentaries of the Hunminjeongeum written by scholars of the time. The book was thought to have been long lost, but an original copy was later discovered in a house in Andong, Gyeongsangbuk-do. It is now held in Kansong Art Museum, which was founded by art collector Jeon Hongpil in 1938 during the height of the Japanese colonization of Korea. In 1958 the government designated Hunminjeongeum Haerye a national treasure.
Under the agreement, PUBLISH will convert the Hunminjeongeum Haerye into a series of 100 NFTs, which will be subsequently sold for 100 million KRW each (approximately $87,000). The NFT owners will receive a limited edition, handmade replica of the Hunminjeongeum Haerye and become VIP members of Kansong Art Museum. Proceeds of the project will be used by Kansong Art Museum to fund its ongoing preservation and restoration of cultural assets, including the Hunminjeongeum Haerye.
Commenting on the announcement, PUBLISH CEO Sonny Kwon said, “It is a great honor to work with Kansong Art Museum on the Hunminjeongeum Haerye NFT Project. The Hunminjeongeum is of significant cultural importance to Koreans and is recognized by linguists around the world as a blueprint for the only known language to have a creator. I hope that the Hunminjeongeum Haerye NFT project will also serve to embody the spirit of Jeon Hyeongpil, who devoted himself to the preservation of Korea’s cultural heritage during the Japanese colonial period.”


Nvidia, ByteDance, and the U.S.-China AI Chip Standoff Over H200 Exports
DBS Expects Slight Dip in 2026 Net Profit After Q4 Earnings Miss on Lower Interest Margins
SpaceX Pivots Toward Moon City as Musk Reframes Long-Term Space Vision
American Airlines CEO to Meet Pilots Union Amid Storm Response and Financial Concerns
Sony Q3 Profit Jumps on Gaming and Image Sensors, Full-Year Outlook Raised
Amazon Stock Rebounds After Earnings as $200B Capex Plan Sparks AI Spending Debate
SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates
FDA Targets Hims & Hers Over $49 Weight-Loss Pill, Raising Legal and Safety Concerns
TrumpRx Website Launches to Offer Discounted Prescription Drugs for Cash-Paying Americans
Prudential Financial Reports Higher Q4 Profit on Strong Underwriting and Investment Gains
SoftBank Shares Slide After Arm Earnings Miss Fuels Tech Stock Sell-Off
Weight-Loss Drug Ads Take Over the Super Bowl as Pharma Embraces Direct-to-Consumer Marketing
Samsung Electronics Shares Jump on HBM4 Mass Production Report
Once Upon a Farm Raises Nearly $198 Million in IPO, Valued at Over $724 Million
Washington Post Publisher Will Lewis Steps Down After Layoffs
Innovent Biologics Shares Rally on New Eli Lilly Oncology and Immunology Deal
Trump Backs Nexstar–Tegna Merger Amid Shifting U.S. Media Landscape 



