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Nike announced limited edition “Back to the Future” shoes, Nike Mag, last week in an online post. The feature that makes the sneakers so special is “power laces” – an individually responsive system that senses the wearer’s motion to provide adaptive on-demand comfort and support.
Nike Inc. President and Chief Executive Officer Mark Parker said, “We started creating something for fiction and we turned it into fact, inventing a new technology that will benefit all athletes.”
The announcement did not reveal if or when the sneakers will be available to the public. It just said that the Nike Mag is a limited edition release and will only be available via auction, with all proceeds going to the Michael J. Fox Foundation for Parkinson's Research.
“By imagining the future, we create it. Product that comes alive, with on-demand comfort and support when you need, product that senses you and adapts to you is right around the corner,” added Parker.
It further added that the specific details on the auctions will be posted in spring 2016.
