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New study finds that Beatles brand will generate nearly $600 million ($US) in 2016
BOSTON, June 10, 2016 -- Markets that have formed around the Beatles and their music – including tribute bands, art, conventions, memorabilia, album sales and music downloads – generate more than half a billion dollars (US) annually according to a new study published in the book 'Equal to the Love You Make.' Written by brothers Ken and Ron Getz, the book explores each of these markets in detail with profiles of leading players, products and services. The book is the first known effort to quantify and explore the total value created by the Beatles and their music.
The study found that tribute bands and live performances of Beatles music generate $225 million ($US) annually, or approximately 40% of the total. Book authors, Beatles-themed radio shows, museums and tours of famous Beatles locations generate an estimated $140 million ($US) annually.
"The Beatles are arguably one of the most enduring and productive brands in history, though much of the data we analyzed was very difficult to gather given such fragmented markets made up of private businesses and individuals," said Ken Getz, co-author and associate professor at Tufts University. "We relied heavily on Internet searches, printed literature and interviews."
The book contains full-color images and detailed profiles of 15 market segments including Beatles-themed restaurants, conventions and cruises; dedicated radio shows and newsletters; tribute bands; stage and digital shows; applications and software; university courses and speakers; art; film and television; and memorabilia. Taken together, the book paints a rich portrait of a highly passionate and loyal multi-generational fan base.
"Throughout this process, we met some of the most unusual and interesting people who dedicate their time and talents to celebrating the Beatles," said Ron Getz, co-author and human resources professional. "Although the band broke up more than 45 years ago, it is incredible how many people come together and how much revenue is generated by the Beatles brand every year."
The authors conclude the book with a discussion of key insights and lessons that can be applied to all brands to improve their impact and resonance with their fans and customer base. 'Equal to the Love You Make' is available on Amazon, at www.equaltotheloveyoumake.com and in select bookstores. The authors are also in discussions with colleges and universities to explore adding the book to business, music and brand management course curricula.
For more information, contact Jerian Publishing at 617-590-4175 or visit www.equaltotheloveyoumake.com.
CONTACT: Ken Getz Author Phone: 617-590-4175 Email: Kenneth.firstname.lastname@example.org