Strategy, originally known as Micro Strategy, has greatly boosted its Bitcoin holdings by purchasing 4,603 BTC for $369.7 million between August 24-30, 2026. This acquisition increases their total holdings to 845,050 BTC with an average cost basis of $75,412 per BTC and an overall cost of $63.73 billion, all supported by equity sales at an average price of around $80,318 per BTC. This action signals the beginning of Bitcoin collecting following a nearly ten-week break during which the business had just done little sales for capital management.
The company's updated accumulation plan fits with their recently announced Digital Credit Capital Framework, which lets them buy and sell a small amount of Bitcoin while still showing their long-term dedication to buying the currency. Originally kept as USD cash, Strategy's management had indicated intentions to recommence Bitcoin purchases over the year—a move currently shown by this major acquisition—which had raised major capital in August. This fits Michael Saylor's latest "We're Back" announcement on X, which suggests a comeback to their main plan of increasing Bitcoin holdings.
The market responded favorably to this announcement; Bitcoin briefly exceeded $80,000 and Micro Strategy's stock soared. Investors saw the restart of Bitcoin purchases as a clear positive indicator for both the cryptocurrency and Strategy's stock, therefore strengthening its story as a "BTC treasury." With the current value of Bitcoin around or above $80,000 and Strategy's average cost basis of $75,412, the company's Bitcoin holdings are once again in unrealized profit, therefore possibly enhancing the risk-reward equation for more accumulation.


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