Michael Jordan raises stake, assumes adviser role in sports gambling firm Sportradar

NBA legend Michael Jordan will increase his investment in Sportradar Group AG, the leading global provider of sports betting and entertainment products and services, and will serve as a special adviser to the company's board.

Jordan invested in the company years before, primarily driven by CEO, Carsten Koerl's passion and vision for transforming the sports technology industry.

As a special advisor, Jordan will help with management, guidance, strategic counsel focused on the US market, product development, and marketing.

Jordan said he is looking forward to assuming a formal role with the company as it begins its next chapter.

Earlier this month, Jordan joined the company's directors, executives, and lead investors in a NASDAQ ceremony celebrating Sportradar’s first day as a publicly-traded firm.

Sportradar’s chairman of the Global Board of Directors, Jeffery Yabuki, noted that besides being an all-time iconic figure, Jordan is also a legendary leader. Moreover, Yabuki stressed that the NBA star believes in Sportradar’s “mission to enhance fan engagement through their fully-integrated technology and services platform.