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McDonald's will begin selling a Happy Meal aimed at adults starting October 3 in collaboration with streetwear fashion company Cactus Plant Flea Market.
The Happy Meal in the form of a limited-edition Cactus Plant Flea Market Box will include food and a toy from adults' childhoods.
The box will contain either a Big Mac or a 10-piece Chicken McNugget, fries, and a soft drink, along with a toy such as Grimace, the Hamburglar, Birdie, or Cactus Buddy.
According to Tariq Hassan, McDonald's USA chief marketing and customer experience officer, they're repackagin one of the most nostalgic McDonald's experiences into a new hyper-relevant way for their adult fans.
In addition to the meals, McDonald's and Cactus Plant Flea Market are teaming up to sell a line of co-branded merchandise, including T-shirts, hoodies and collectibles.
