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McDonald's Japan is collaborating with Pokémon to launch a new Happy Meal, delighting fans of the iconic franchise. This collaboration coincides with the first anniversary of Pokémon Horizons: The Series, which marked a significant shift in the Pokémon universe, moving away from Ash Ketchum's adventures to introduce a fresh cast of characters embarking on their own journeys.
Starting August 9, McDonald's Japan will offer Happy Meals featuring toys inspired by Pokémon Horizons: The Series. This collaboration aims to capture the imaginations of both new and long-time Pokémon enthusiasts. The promotion aligns with McDonald's Japan's history of successful partnerships with popular anime series, including previous collaborations with Kiki's Delivery Service and Jujutsu Kaisen.
Pokémon Horizons: The Series, which has been airing new episodes weekly in Japan, follows the adventures of new protagonists navigating the vast world of Pokémon. The series is also available on Netflix, with the first two parts comprising 23 streaming episodes. The third part will be released later this week, exclusively in English dub. This new era of Pokémon storytelling introduces audiences to Liko, a girl beginning her Pokémon journey at Indigo Academy, and Roy, a boy aspiring to become a Pokémon Trainer.
Liko's story unfolds as she receives her first partner Pokémon, Sprigatito, and quickly finds herself pursued by the mysterious Explorers, who are determined to steal her pendant necklace. She is protected by Friede, Captain Pikachu, and the Rising Volt Tacklers aboard their airship. Meanwhile, Roy's journey involves uncovering the secrets of an ancient Poké Ball he carries. Liko, Roy, and the Rising Volt Tacklers embark on thrilling adventures, uncovering discoveries in the Pokémon world.
The Happy Meal collaboration is expected to feature toys that bring the characters and themes of Pokémon Horizons: The Series to life, providing young fans with an interactive experience. This partnership underscores the enduring popularity of Pokémon, which continues to evolve and attract new generations of fans.
For McDonald's Japan, this collaboration represents a strategic move to tap into the massive Pokémon fanbase and drive engagement through collectible toys. The Pokémon-themed Happy Meals are anticipated to draw significant attention and foot traffic to McDonald's locations across Japan.
As Pokémon Horizons: The Series continues to captivate audiences with its fresh narrative and characters, the collaboration with McDonald's offers an exciting way for fans to connect with the franchise. The promotion highlights the series' success and underscores McDonald's commitment to creating memorable experiences for its customers.
This latest collaboration is poised to be a hit among fans, offering them a chance to bring a piece of Pokémon Horizons: The Series into their homes. With the launch just around the corner, anticipation is building, and fans eagerly await the chance to collect these exclusive toys.
