CHANDLER, Ariz., Nov. 30, 2016 -- Microchip Technology Inc. (NASDAQ:MCHP), a leading provider of microcontroller, mixed-signal, analog and Flash-IP solutions, today announced that MOST150 technology has been implemented in the new Aston Martin DB11. Aston Martin Lagonda has been utilizing MOST® technology for many years and has smoothly migrated from MOST25 to MOST150 technology for their latest model. The DB11 is the first Aston Martin car to base its infotainment system on MOST150 technology.
MOST technology continues to meet Aston Martin’s high quality standards for in-vehicle infotainment by providing a field-proven, low-risk, whole-system solution. By utilizing OS81110 Intelligent Network Interface Controllers (INICs), the latest MOST150 technology is able to offer dedicated application specific hardware interfaces to simplify data communication. MOST150 offers a robust and proven network technology and meets customer demand for bandwidth and connectivity.
"We are pleased to welcome Aston Martin Lagonda as the latest carmaker to adopt MOST150 technology as its high-speed infotainment network," said Dan Termer, Microchip's Automotive vice president. "This is another example of an OEM migrating to MOST150. Their experience with the MOST technology standards and their expanding needs led them to select MOST150 for their new and future car models."
The MOST Cooperation standards enable automotive OEMs and their Tier 1 suppliers with a proven and well-supported methodology for defining and implementing high-bandwidth infotainment and Advanced Driver Assistance Systems (ADAS), including a standard physical layer and a robust method for system management and control with superior reliability and Quality of Service (QoS). Using MOST technology also reduces weight for easier compliance with environmental regulations.
For more information about MOST150 technology, visit http://www.microchip.com/DB11_MOST9723
Resources
High-res Images Available Through Flickr or Editorial Contact (feel free to publish):
- Chip Graphic: https://www.flickr.com/photos/microchiptechnology/18818064276/sizes/l
- Block Diagram: https://www.flickr.com/photos/microchiptechnology/18223667883/sizes/l
About Microchip Technology
Microchip Technology Inc. (NASDAQ:MCHP) is a leading provider of microcontroller, mixed-signal, analog and Flash-IP solutions, providing low-risk product development, lower total system cost and faster time to market for thousands of diverse customer applications worldwide. Headquartered in Chandler, Arizona, Microchip offers outstanding technical support along with dependable delivery and quality. For more information, visit the Microchip website at http://www.microchip.com/.
Note: The Microchip name and logo, the Microchip logo, and MOST are registered trademarks of Microchip Technology Incorporated in the U.S.A. and other countries. All other trademarks mentioned herein are the property of their respective companies.
Editorial Contact: Sarah Broome 480-792-4386 [email protected] Reader Inquiries: 1-888-624-7435


Missouri Judge Dismisses Lawsuit Challenging Starbucks’ Diversity and Inclusion Policies
OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering
Hims & Hers Halts Compounded Semaglutide Pill After FDA Warning
Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge
Nvidia, ByteDance, and the U.S.-China AI Chip Standoff Over H200 Exports
Tencent Shares Slide After WeChat Restricts YuanBao AI Promotional Links
Alphabet’s Massive AI Spending Surge Signals Confidence in Google’s Growth Engine
Toyota’s Surprise CEO Change Signals Strategic Shift Amid Global Auto Turmoil
Washington Post Publisher Will Lewis Steps Down After Layoffs
TSMC Eyes 3nm Chip Production in Japan with $17 Billion Kumamoto Investment
SpaceX Pushes for Early Stock Index Inclusion Ahead of Potential Record-Breaking IPO
CK Hutchison Launches Arbitration After Panama Court Revokes Canal Port Licences
SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates
Trump Backs Nexstar–Tegna Merger Amid Shifting U.S. Media Landscape
American Airlines CEO to Meet Pilots Union Amid Storm Response and Financial Concerns
Rio Tinto Shares Hit Record High After Ending Glencore Merger Talks
Ford and Geely Explore Strategic Manufacturing Partnership in Europe 



