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Australia’s major sports codes are considered not-for-profits – is it time for them to pay up? 
LaLiga Tech will help Liga Portugal develop its digital strategy and protect its intellectual property online as part of a wide-ranging partnership.
Liga Portugal, which oversees the top two soccer divisions in the nation, will have access to LaLiga Tech's resources to improve the quality of its material while also getting help creating digital interaction tools that expand its domestic and international fan bases.
It will have access to LaLiga Tech's brand protection technologies during the first phase of the cooperation, enabling it to find, examine, and get rid of fake goods being offered online.
According to LaLiga Tech, 90 percent of the illegal goods discovered by its platform this season have been successfully taken off the market.
Since introducing its services last year, LaLiga Tech has aided sports properties to safeguard over $9.2 billion in content and build more beneficial and direct links with their fans, demonstrating technology's potential to improve the business.
Although LaLiga Tech has agreements with several other sports federations and broadcasters, such as Belgian Pro League, Sky Mexico, and Dorna Sports, which owns the commercial rights to MotoGP.
